New Year wishes, vines and resolutions on social media

Social media has been a popular medium used by people world over to convey their New Year wishes to friends and loved ones. According to a Cision Social Media analysis, there have been over 29 million posts and mentions with the keywords ‘New Year’ across online platforms over the past five days, spiking after 4pm on 31 Dec until 4am on 1 January.

Many have also taken to social media platforms to share their resolutions for the year ahead. Based on a ranking of (English-only) keywords associated with resolutions since Dec. 25, Twitter Data lists the top aspirations and intentions that users have collectively shared on Twitter:

The top 2015 New Year’s resolutions, according to Tweets https://t.co/G2HDuKZ6fM pic.twitter.com/xgOCF7ahIJ

— Twitter Data (@TwitterData) December 31, 2014

Brands too have jumped on the optimism that the new year brings to spread their message through wishes, vines, competitions and special offers

From everyone at M&S, we’d just like to wish you a magical New Year! pic.twitter.com/SLOPeoeYkN — M&S (@marksandspencer) December 31, 2014

Happy New Year everyone! pic.twitter.com/RNS4xvjUmN — Waitrose (@waitrose) January 1, 2015

Happy New Year! What is the best way to start 2015? An In-Play Bet offer on Stoke v Man Utd of course! pic.twitter.com/atG8Dfz6ih — bet365 (@bet365) January 1, 2015

What’s your plan for 2015? Set your New Year’s Resolution with us and have #ZeroExcuses http://t.co/Zj2kEUUdql pic.twitter.com/kbqp2xVUGJ — Red Bull UK (@RedBullUK) January 1, 2015 MasterCard #PricelessSurprises:

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