Music blog spotlight: A&R Factory

A&R Factory was launched in 2012 by Stefan Toren and has grown to become one of the most respected artist and repertoire (A&R) blogs. With a hugely influential readership made up of record labels and radio stations, A&R Factory is the place to come to discover new music and sign the hottest acts. Alongside new artists, A&R Factory has interviews and reviews spanning all genres of music, from R&B to Punk. We spoke to Stefan to find out the plans for the blog this year, who’s going to be hot this year and how brands can get involved.

What are your plans for the blog in 2019?
We have big plans for 2019 including working and growing or sync music platform launching later in the year which will help musicians gain exposure through TV/film/game placements.

How is music changing and does this affect your content?
Music is ever growing with technology, our writers need to stay ahead of the curve to ensure we are posting relevant hit content!

Who’s your favourite band/artist?
Always a hard one to answer, recently we have been more into hip hop action, Bronson, L’Orange to name a few, but we have also recently shown a lot of love to Blossoms, BLOXX and Lion.

Who’s going to be hot in 2019?
So many artists are doing well right we featured Ari B on our website some time ago who has just signed a deal. And of course, the amazing Yebba who we featured back in 2017 this will be a big year for her.

Do you play any instruments?
Drums, guitar, bass and GarageBand.

What’s the best song ever?
One Direction – Best Song Ever, but more seriously, Queen’s Bohemian Rhapsody.

How do you work with PRs/brands on content?
Typically we work with influencers and build relationships with PR agencies to share content.

What one thing should they know before contacting you?
Submit via our website here, it is the best way to ensure we get the tracks to the right journalists that work for us.

Do you accept press releases?
Yes, you can submit them on our website

What other blogs do you read?
Music Business Worldwide is our go-to blog at the moment!