Most popular media titles for PR professionals

Continuing our Top 10 Top 10s of 2013, we reveal – for the first time – which UK titles have the most viewed profiles in CisionPoint. 

The CisionPoint Media Database is the most comprehensive of its kind in the world. Used predominantly by PR professionals, the Media Database lists thousands of journalists, editors, bloggers, newspapers, magazines and websites.

We have measured which profile pages have been visited the most. This doesn’t include appearances in lists or the most searched-for titles, and is therefore not the complete picture of popularity. After all, we wouldn’t want to give away all our secrets.

1. Daily Mail

2. Daily Telegraph

3. The Times

4. Independent

5. Guardian

6. Metro

7. The Sun

8. London Evening Standard

9. The Sunday Times

10. Daily Express

Though print newspapers are struggling to come to terms with digital and maintaining their circulations, their value to brands and PRs is still evident as they make up every place in the top ten. The digital takeover/death of print is perhaps still a little way off.

The Daily Mail’s position at the top reflects that it recently became the biggest-selling Saturday newspaper, overtaking The Sun. The London Evening Standard and Metro have performed well to make the top 10, highlighting their credentials as papers that reach a large and varied audience and also possibly championing the ‘free’ business model.

While popular tabloid newspapers have the largest circulations, they’re not necessarily valued as much by PRs or brands. The absence of the Daily Mirror, Daily Star and Daily Record are most noticeable, suggesting a large audience isn’t always the right audience.

What do you think of the dominance of printed newspaper titles among PR professionals? Let us know in the comments below.

Needless to say, contact information for all these popular media titles, as well as thousands of others, is available on the CisionPoint Media Database.