Monday PR Club: a year in review

As we approach the festive period and the end of 2018, Monday PR Club is delighted to present its most popular posts of the year.

Anyone can sign up for the Monday PR Club (here) to receive weekly tips, inspiration and thought leadership to their inbox at the beginning of each week. What better way to start the new year?

The GDPR: your questions answered, part 1
In the first half of 2018, the GDPR was all anyone could talk about so it’s no surprise this piece tops our list. While the world didn’t end on 25 May (phew!), the GDPR is now in force and has even been used to stop AggregateIQ Data Services (linked to the Facebook/Cambridge Analytica scandal) from processing data.

This post gave expert answers to all your GDPR questions, with our GDPR webinar guest Rowenna Fielding, senior data protection lead at the data protection consultancy Protecture.

7 PR News Year’s resolutions
We come full circle for our second post, which aimed to kick start 2018 with seven simple resolutions to make everyone’s comms year better. Did you make new friends? Lose the flab? Stop being boring?

Find out how many 2018 resolutions you stuck to.

5 pitch tips from Ben Titchmarsh
We spoke to Ben Titchmarsh, head of media and marketing at Propeller Group for our white paper Media Relations in 2018. Ben gave us excellent insights into the perfect pitch from knowing your sector to making it exclusive.

What did Kylie Jenner teach us?
While 2018 gave us many Kylie Jenner lessons, it was her tweet that wiped $1bn off Snap’s market value that caught our attention. The lesson we took away from the global headline news? Twitter rules.

Four tips for true comms integration from Angie Moxham at The Fourth Angel
Angie Moxham told us about the benefits of truly integrated PR campaigns. With four simple tips, Angie reveals how anyone can deliver an integrated campaign and explains why everyone needs to.

Have you updated your Facebook strategy?
Facebook hit the headlines throughout 2018, for a whole host of reasons. Its most popular story in the Monday PR Club followed changes Zuckerberg made in January, to prioritise news posts from trusted sources. While announced back in January, it was the second major Facebook change of 2018 (but by no means the last), after the platform decided to prioritise friends and family’s posts in users’ feeds.

PR lessons from Center Parcs and Richard Littlejohn
Center Parcs pulled its advertising from the Daily Mail after Richard Littlejohn attacked two-father relationships in a column, which followed Tom Daley and his husband Dustin Lance Black’s announcement of their first child together. Find out what should we do as PRs when faced with such controversy.

Monday PR Club is taking a break over the festive period and looks forward to seeing you all in 2019. Merry Christmas everyone!