Media Spotlight: Footy-Boots

Having begun life in 2006 as a series of niche articles, Footy-Boots.com is now a football apparel review site that, according to editor Alan Spurgeon, reaches four million people worldwide. Despite the growth, Alan says “Footy-Boots.com remains independent, relying upon a small team of staff and modern technology to engage with our fans.”

With both the European Championships and the London Olympics taking place this year, 2012 will be big for sports industries, media and PR. “As a UK-based site, Footy-Boots.com will cover the Olympics comprehensively, with a strong focus on the Team GB football team; in particular, their kit, boots and squad selection. All of our writers have strong relationships with PR companies of varying size and scope. We want to receive pitches with a message rooted in football and that contain strong imagery. The site has a history of championing brands and products and introducing them to a mainstream audience.”

Reaching over 15,000 sports and sports-equipment fans via its Facebook and Twitter pages, Alan believes that the site has a strong social media presence. “2012 is set to be an incredible 12 months for the readers of Footy-Boots.com. As our social presence begins to grow, so does our influence as the internet’s leading independent resource on football boots and equipment – producing top-quality articles, reviews and videos to drive the site forward.”

Footy-Boots.com is also the originator of the Football Boot Awards. “The awards are in their 6th year and have become an industry-leading barometer of the public’s favourite football boots, having been featured in innumerable international publications. There are five categories, including Football Boot of the Year and Best Looking Football Boots of the Year.”

Any enquiries for PR on Footy-Boots.com should be directed to website manager Kyle Elliot ([email protected]), who will be managing all coverage of the Olympics over the summer and beyond. For Twitter, the site prefers to only use the main Footy-Boots account @footy_boots

Editorial information on Footy-Boots.com, along with thousands of other media contacts and websites, can be found in our CisionPoint media database.

For more insight into sports, read our previous spotlight with sportinglife.com