Media Analysis on Bicycle Trends

Last week we published a Top 10 UK Cycling blog ranking. The blogosphere discusses anything from road safety and cycling gear to specialist BMX, Mountain and Fixed Gear bicycles.

Although Fixed Gear bicycles are a growing trend in the UK and US, Mountain Bikes and BMXs are still leading the conversations in both mainstream and social media. The analysis below shows the percentage breakdown of these topics taken from the Cision Social Media Dashboard, powered by Radian6.

This pie chart displays the result of global discussions in mainstream media within the last 30 days. Mountain bike discussions lead with 1145 stories with BMX following with 779 articles. Fixed Gear is least discussed with only 16 stories.

Social media in this study covers blogs, micro media, facebook and forums. The results differ from the chart above, displaying a higher number of articles posted within the last 30 days. This reflects the growing trend of social media. There are 8810 Fixed Gear and 51087 Mountain Bike articles discussed. The Fixed Gear audience is popularised further in the UK cycling blogosphere with the Southsea Fixed Gear Fight Club and Fixed Gear London’s Weblog both ranked in our Top 10 UK Cycling blogs.

Source: Cision Social Media / CisionPoint