Measuring Social Media Week

Tomorrow afternoon Cision will be at the thupr Social Media Measurement event,  which, in the words of organiser Claire Thompson of Waves PR, aims to

put as many of the social media measurement tools as we can gather together in a single space for those who want to see/compare what’s out there.

Over a hundred people have already signed up for the event, and looking at the list of social media measurement companies involved it’s not hard to see why.

Seeing the tools side by side will be fascinating – not least because of the presence of Cision Social Media – but it’s the later items on the agenda that Cision is most excited about. The closing sessions are entitled “What is influence?” and “Measurement v ROI”; given the attendees, whose time is spent thinking about little else, expect the conversation to be insightful and punchy.