Interview with Ape to Gentleman’s Chris Beastall

Ape to Gentleman recently ranked second in the Top 10 UK Men’s Lifestyle blogs. Written by Chris Beastall and his team of experts, Ape to Gentleman primarily focuses on grooming and style but also covers cars, tech and drink.

We caught up with Chris to chat about the best travel destination, the need to stay on brand and his recent whisky trip.

What are the main differences between men’s and women’s lifestyle blogs?
I feel as though the men’s blogs are more factual and educational, whereas the women’s blogs tend to be more inspirational. For example, we wrote an article on the best aftershave balms. Whereas the women’s blogs I follow might focus more on the influencer editor, and how to get her look. Very much a sweeping generalisation here!

Who is your favourite designer?
Currently, Alexandre Mattiussi of AMI for modern classics. For all-time, it’s Ralph Lauren.

What’s your favourite grooming product or service?
Favourite grooming product would have to be my Philips beard trimmer. Great build quality and keeps my stubble the right length.

What’s the best night out near you?
Sheffield – mainly because everyone’s so friendly. It’s a big enough city, but with a small-town feel.

What’s your favourite travel destination?
The South of France. A bit cliched but it’s sophisticated, has good weather and is old school chic.

What one thing should PRs know about you?
Everything has to be on brand for Ape.

What are the best campaigns you’ve collaborated on recently?
A recent trip to the Isle of Jura for Jura whisky was great – full of interesting creative types, and great whisky of course. And ‘Barbershops of America – Then and Now’; Rob Hammer, a photographer, documented barbershops old and new across the US and his images just ‘feel’ emotional. They conjure thoughts of all the stories shared in these places.

Do you think bloggers need their own industry association?
Probably. It would legitimise the category. There’s a lot of bloggers creating some seriously good and original content out there.

What other blogs do you read?
Honestly, I don’t. We have an extensive editorial schedule which we stick to and therefore, don’t need inspiration from others. I tend to read or view photographers stories and work. And, of course, scroll through Instagram to check in on the people I follow.

Chris Beastall and Ape to Gentleman are both listings in the Vuelio Media Database along with thousands of other blogs, vlogs, outlets and opportunities.