INFOGRAPHIC: Hugh Grant is a Daily Mail favourite
What would Hugh Grant’s media impact look like, if he was a brand?
Using data from CisionPoint, we can see that the Daily Mail published 105 stories about Hugh Grant between April and June. The conversation cloud reveals that the reportage revolves around the Leveson Inquiry and Bridget Jones. Hugh’s ‘noise’ on social media is also good, with an overall positive score.
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Data for the Hugh Grant analysis came via CisionPoint.
Please explain what ‘net value of editorial space’ actually means. Are you confident it would withstand scrutiny of a finance director?
Good question. The ‘editorial value’ is a *slightly* more sophisticated variant of equivalent advertising value, using an algorithm to account for differences in online and offline advertising billing methods. As a literal measure of a return on investment, I wouldn’t present it for my finance director’s scrutiny and wouldn’t advise anyone else to do so either. As a KPI, it’s no less useful than, say, volume of coverage or ‘reach’ – indeed, I think it’s potentially more useful given that money is money is money, whereas, for example, ‘circulation’ isn’t ‘audience’, and neither of those are ‘UMVs’. None of those ‘eyeball metrics’ equate directly to any real actual human activity; similarly, editorial value should not be thought as being your ‘monetary achievement’.