Influencer Insight: Life With Bugo

What does blogger Bugo of Life With Bugo love most about living in London? ‘Brunches, wandering around pretty spots and visiting historical monuments – London lifestyle is my everyday life, so it’s easy to blog about my day!’

Being locked down in London hasn’t stopped Bugo from sharing the best of the capital with her readers – check out her favourite things to write about and recommendations for what to do this weekend if you’re London-based.

How did you get started with blogging about life in London?
I moved to London over six years ago and fell in love with the city. When I decided to start blogging, I initially was going to focus on travel only but decided to incorporate London lifestyle into my blogging journey. London lifestyle is natural to me as it is my everyday life, so it was just easy to blog about going about my day – brunches, wandering around pretty spots and visiting historic monuments!

What’s your favourite thing to post about and why?
Brunch and pretty spots, mainly. I’m very visual and I love highlighting the beauty of the city. I am a firm believer in romanticising everything and I love a bit of escapism so I focus on that. If I enjoy it, I blog about it!

How have you changed your approach and content during lockdown?
I did not really change my approach much, I just took some breaks when things got overwhelming. I have a day job and I was also homeschooling my 13-year-old brother, so these two took precedence during lockdown. Prior to lockdown, I had some content that I was able to spread as well – mainly my international travel content. I was also able to take some photos during my daily walk and I stuck to Instagram Stories more to keep my audience engaged.

Quick recommendations for things for Londoners to do during the pandemic?
Walk and cycle are my two favourite recommendations. If you like to walk, this is the best time to discover how far you can walk and what you can discover. I discovered my borough had a few parks which I didn’t know about pre-lockdown. The Santander Cycles are fantastic and get you from point A to B in London while allowing you social distance as well. I recommend you download the Santander Cycles TFL app, map your route and get cycling.

What makes London the best city in the world?
Oh, so many things. The social life, complete freedom, working in the city, lovely parks in summer, the Underground is second to none, summer and spring evening walks, (window) shopping in Harrods; there is just so much. I feel like I’m living my dream life in this city and it’s not something I know how to explain. I almost feel like I have endless possibilities here and I am able to create my happiness.

What’s the most fun you’ve ever had in London?
A boat canal ride with GoBoat London on the London canals. It was so much fun self-driving our boat and just exploring from Paddington to Maida Vale and Little Venice. That was such a fun Saturday!

What are you most looking forward to doing when the world opens back up again?
International travel – I’m ready to leave England now!

How do you collaborate with brands, and which kind of brands do you really like working with?
I have not collaborated with any brands yet as I am quite selective with who I’d like to work with. I would like to work with brands that align with what I am building.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
I’d prefer they approached me via email. I’m looking to partner with brands that promote London (and UK) tourism. I also would love brunch invites to review fancy brunch locations. Brands that will give allow me to create and not dictate what they’d like to see in a review or post.

Which blogs do you regularly check out?
Usually the same blogs in my niche – travel and London lifestyle blogs. I also like luxury Fashion and just general lifestyle, so I read some of those as well.

Looking for more on London lifestyle? Check out our Top 10 London Lifestyle Blogs.