How Vuelio improved the University of Westminster’s media outreach

The University of Westminster has an international reputation and strives to ensure the very highest standards are met and maintained. We spoke to Poppy Crispin, Head of Communications at the University, to find out more about the university, why it needed an integrated platform and how Vuelio has improved its media outreach and reporting.

The University of Westminster
The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 180-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.

The PR department uses the Vuelio Media Database and Media Monitoring to support our reactive and proactive media engagement work to promote the University and to create PR Reports shared across the University to demonstrate our outreach and impact each month.

The Challenge
Before using Vuelio we were unable to create effective media lists, target the right journalists or report on our coverage in a holistic way. We wanted a system that would provide monitoring and database in one, that could accommodate international and national media and all the tags and categories we need to represent a large scale international university.

The Solution
The initial demo was really good and I saw features in all areas that would support our work.

Vuelio offered the best value for money, a single platform for our needs but also have a dedicated Higher Education team who understand the needs of a university.

Vuelio is our one stop shop for easy and accurate media outreach and reporting.

We get daily monitoring through Vuelio enabling us to stay on top of breaking stories. We are also able to create bespoke monitoring to cover major campaigns individually and deliver these to key stakeholders across the university. We are able to create media lists and issue statements to relevant journalists at home and abroad, creating an international reach for the university and strengthening our relationships with media at home.

Our account manager Katherine has been fantastic – she is always responsive and has been really helpful in troubleshooting issues that always occur when using a new system. She has also been instrumental in enacting changes we have requested that can be used across the Vuelio system.

Benefits and Results
Our reporting is now more accurate and detailed, and we are able to create individual reports for different people and campaigns.

We are able to quickly find the right contacts for quotes and campaigns and have expanded our reach in the media exponentially.

Find out more about how Vuelio saves clients time and money here.