How to improve your influencer relations
Good relationships are built on trust and transparency – and this is exactly what our next webinar will be exploring.
We are delighted to be joined by Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club, at 2pm on Tuesday 15 May, to talk about improving influencer relations.
Giving both the perspective of the PR and the influencer, this unique webinar will provide our audience with an insight into what best practice truly means.
Anne-Marie and Debbie have also written a guest post for us on the topic of ethical and effective influencer relations, explaining how everything from the approach and the pitch to the work and results is improved when ethical best practice is employed.
One of the major areas of influencer relations is disclosure: when to disclose, how to disclose and why to disclose. Our webinar will decode this tricky area and make it easy for you to follow the rules. Anne-Marie and Debbie will also be providing real-life examples to help you get it right first time.
The webinar will also explore:
How to use the ASA guidelines, CAP code, Google rules and social media secrets
Ensure that you not only abide by the rules but that you’re taking advantage of all the opportunities these frameworks offer.
How ethical relationships can boost your brand’s reputation and ROI
It’s difficult to underestimate the importance of working ethically, which should not be seen as a chore but as professional advantage.
What to do if your influencers break the rules
Not everything goes to plan but if you’re working ethically but your influencers don’t want to, what options do you have?
We hope you can join us at 2pm on Tuesday 15 May, but if you can’t attend, don’t worry, you can sign up here and we’ll send you the recording either way!
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