How long before The Guardian follow The Independent’s profitable lead?
The Independent has made its first profit in 23 years after abandoning print and focusing 100% on digital channels.
The Independent’s owner, Evgeny Lebedeb told journalists: “By going online-only we freed ourselves from the unwieldy infrastructure of print, and allowed ourselves to be far more flexible.
“It is still early days, but the first six months have shown that by being more nimble and digitally focused we can better serve our new, much bigger online audience.”
Highlighting a bright future at The Independent, Lebedeb added: “We are profitable for the first time in 23 years, which brings with it new opportunities.”
And it’s not just revenues that are on the up at newly digital Indy.
ABC figures in September showed a 17 percent year-on-year increase to 3,253,850 daily unique browsers.
Justin Byam Shaw, chairman of The Independent echoed Lebedeb’s comments by saying: “This historic return to profitability demonstrates the opportunities our move to digital brings.
“This puts The Independent in a strong position and with a sustainable long-term future, as we continue to grow our audiences globally and serve our readers and commercial partners with reliability and flair.”
The Independent made a brave move abandoning its print edition earlier this year.
Rivals at The Guardian even mourned the loss of the print edition of The Independent with an editorial in the paper’s Comment Is Free section stating: “Great newspapers which have survived for centuries find their business models challenged as never before. So no one will celebrate the end of the Independent in print. It was. Are you… next?”
Well, I imagine both Evgeny Lebedeb and the many journalists and editors whose futures are so much more secure now that The Independent is in profit will disagree and definitely by celebrating.
The question is, how much longer with The Guardian, The Telegraph, The FT, etc., etc. continue to be burdened by the high costs of print and distribution? If I was a journalist (or a shareholder) in any of these companies, I would personally be lobbying them to follow the Independent’s brave move online.
The Independent is profitable.
It is. Are You?
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