How Come it Never Rains – When Actions Speak Louder Than Words

Sometimes the best PR means just rolling up your sleeves and getting on with your job.

The recent floods in the north of England and Scotland have cast a critical eye on a number of organisations including The Environment Agency, local authorities, government and the insurance industry.

When people’s lives have been put on hold by catastrophic events, the last thing on your mind should be how you can save your own reputation. The right thing to do is pour additional resources into your efforts to make things right for the people you serve.

During the recent inclement weather, I was impressed by an email from my insurance company.

This simple text-only send (very mobile friendly – important when power supplies might be cut or access to traditional devices are just not available) included all the information someone affected by the flooding would need, including contact details for emergency services, governmental agencies and all important instructions for starting any insurance claims. There was no spin or hard sell. Essentially, it was just useful information that could empower someone to start re-building their lives.

When circumstances have the potential to impact on your brand, how would you ensure you keep your head above the water?