How brands used #Glastonbury to connect via social media

Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how brands big and small jumped on the #Glastonbury hashtag to pitch their message to the over 175,000 revellers at the festival as well as people tracking it around the globe. While music festivals have always been a hub for brand tie-ins and sponsorship, the rise of smartphones and social media technology has now made it easier for brands to get in on the hype – for little or no cost. Below is a look at some of brands that used social media to connect with Glastonbury goers and beyond. 

Take charge with your EE PowerBar wherever you are. Swap here at #Glastonbury and in any EE store today. https://t.co/D0Faah2F6X

— EE (@EE) June 28, 2015

The word has spread fast around #Glastonbury this morning @ee #eventprofs https://t.co/AN97sOe8lG

— Event magazine (@Eventmagazine) June 25, 2015

Hands up if you wish you were here! If your festival fun is still to come… http://t.co/lyLFikMtX0 #Glastonbury pic.twitter.com/yR2r2Q8gvL

— Amazon.co.uk (@AmazonUK) June 27, 2015

Those at #Glastonbury this weekend will tell you: festival packing is THE WORST. Read our festival hacks here: http://t.co/iPwMSMKAbe

— ASOS (@ASOS) June 26, 2015

Recognise these festival goers? #TateWeather predicts glorious sunshine for those going to #Glastonbury this weekend pic.twitter.com/jxtQjoiQ1D

— Tate (@Tate) June 26, 2015

The best bit of #Glastonbury is Block 9. The best bit of Shoreditch is #Dinerama. pic.twitter.com/DT7lf3mdXf

— Street Feast London (@StreetFeastLDN) June 25, 2015

Not going to #Glastonbury and looking to escape for the weekend? Visit our City Breaks page: http://t.co/s0HC4OKp49 pic.twitter.com/8aMOIwPWm9

— easyJet (@easyJet) June 23, 2015

Minilanders have donned wellies & gathered around the Pyramid stage as @GlastoFest arrives at the Resort #Glastonbury pic.twitter.com/8zjdYtwJU9

— LEGOLAND Windsor (@LEGOLANDWindsor) June 22, 2015