Disruptive business and destructive PR

Our latest white paper, The Filth and the Fury, explores how innovative disruptors – from Uber to Amazon – are managing their reputations in a media world built for traditional businesses.

After Uber’s recent licence issue with Transport for London, a new spotlight is on the reputationally-troubled company for its practices and position in society. While Uber’s fans are legion, it hasn’t publically received the support a successful business might expect to enjoy.

Our whitepaper looks at why the mainstream media often targets disruptors and in turn what they’re doing to defend themselves. Though negative stories are sometimes deserved, there’s mounting evidence that the press has it in for the new kids on the block.

But does it matter?

The white paper also explores whether having a bad reputation in the media is bad for the whole company or if the right strategy is to look after your customers first.

If you’d like to learn more the benefits of disruptive PR, download our whitepaper by clicking here.

And if you think you’re ready to embrace disruptive PR, find out more about what Vuelio can do for you.