Communications goes global

In the first week of the World Cup, Facebook clocked a total of 141 million interactions from people who have either, “liked” or shared World Cup related posts on the network, in addition to 459 million other interactions on the site in connection to the games.

What does it mean? Facebook rules, yes. But it also means is that digital media has made communications global –the moment a message is online, it has the potential to go viral or runs the risk of dying unnoticed.

To ensure successful communications therefore, companies need to adopt a global approach to their strategy and effectively engage and influence media contacts, wherever they are in the world.

Whether a company is expanding into a new market, stepping up activity in a particular region, exploring new territory or quite simply looking for new ways to engage influencers, access to a global database puts the brand in touch with localised information on everything from top publications to niche trades and social media sites.

Cision’s global data encompasses media contacts and outlets from nearly 200 countries, updated by Cision’s global research teams more than 20,000 times a day, ensuring that communications teams always have access to the most relevant journalists, editors, bloggers, freelancers, analysts and social influencers across the world.