Forward planning lets you make the most of your time – but how well are you planning ahead?  Whether you want to fill your calendar with the best events and awards, understand the benefits of ...

PRs spend lots of time pitching to journalists in the hopes that it will lead to coverage. But wouldn’t it be easier if we knew exactly what journalists wanted, when they wanted it?  Our latest ...

Do you want to improve your social media engagement? Get our brand new guide to discover how some of the world’s biggest brands are using live video. Brands such as BMW, Nestle and Starbucks have ...

As the lines between PR, marketing, customer services and sales continue to blur, it’s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.  Today we ...

Remember the ALS ice Bucket challenge? What started off as a simple campaign to promote awareness of the disease amyotrophic lateral sclerosis quickly turned into a social media phenomenon. Would you like to learn the secret ...

Last year saw a dramatic increase in video being used as the main source of marketing. From company culture videos, product demos, customer testimonials, to YouTube vloggers the platforms for video marketing is wider than ever. But with ...

How can I track my audience on social media? What is social selling? Does my business need a social media policy? These are questions commonly searched for on search engines by brands looking to step ...

As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of ...

Influencer engagement is one of the most widely-used tactics in marketing these days, practiced by almost everyone, from PRs to SEOs, social marketers to (gulp) spammers. But that doesn’t mean that everyone is doing it ...

PRs listen up: UK Journalists prefer to be contacted via social media, according to the 2013 Social Journalism Survey from Cision and Canterbury Christ Church University. According to the results, a third (30%) of respondents ...

Download the full version of the UK Social Journalism Study.  

No one likes to think about the worst case scenario, but have you considered how you’d react if your brands got hit with a horsemeat-scale disaster? Managing a crisis involves being prepared for questions from ...

As a communications professional, you’ll already understand the value of PR in raising the profile of your business, but how easy is it to demonstrate that to your colleagues? Cision’s latest whitepaper explores the ways ...