Crises can force change where it could otherwise be resisted or pushed back to a later date. But unexpected events are inevitable and unavoidable. How has PR and comms had to evolve to handle reputational ...

From ethics to activism — are Generation Z really who you think they are? Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

Remote working, emerging technologies and media fragmentation have reshaped media relations completely.  To help you keep up with all the changes, we’ve teamed up with Wadds Inc. founder and managing partner Stephen Waddington to uncover ...

You and your clients have a rep to protect, and crisis can come from many different places. One big source of brand reputation problems? The digital space, where the negatives can spread just as quickly ...

Love it or fear it, artificial intelligence is here to stay. Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While ...

While there is no ‘Dear Deidre’ for PRs who need advice on pitching to journalists, any comms people with questions out there are in luck. We recently caught up with three up-and-coming freelancers willing to ...

It is a frequent ask from writers to PRs: don’t phone to pitch, don’t call to follow up on an email you have just sent. Unsurprisingly, it is no different for up-and-coming Generation Z journalists, ...

Public relations and marketing – two interlinked comms functions whose connection has been under debate for years. Since at least the 1970s, in fact, according to Stephen Waddington, who led our latest webinar on the ...

The popularity of webinars and online panels boomed during the early days of the pandemic, and they continue to be extra convenient for those who can’t, or just don’t want to, attend in-person meet-ups and ...

For our latest webinar we spoke to the people behind the planning as we ready for the return of in-person events. Sharing the big challenges from the last year were Cheltenham Festival’s PR and communications ...

Our recent webinar How to build a charity brand included discussion on communicating with stakeholders while building relationships with supporters. Expertise came from Scouts’ director of communications and marketing David Hamilton and brand and ambassador ...

The #FuturePRoof guide to influencer marketing addresses the need for influencer marketing governance in public relations. We’re all influencers now aims to educate practitioners about influencer relations campaigns, highlighting best practice for brands, agencies and influencers. According ...

How do you manage crisis comms for terrorist related events? A new guide by the CIPR and CPNI explains how the right communications can mitigate the harmful effects of terrorist incidents and in some cases ...

Want to kick-start 2017 with a product that will make all the difference to your PR? Join us on January 31st at 11am to learn about the software most successful PRs use to get their story heard by key influencers and ...