Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...

Social media has been buzzing with jokes, puns and memes surrounding David Cameron after an unofficial biography by Lord Ashroft titled ‘Call Me Dave,’ serialised in the Daily Mail on 21 September, sensationalised the Prime Minister’s ...

Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how ...

Cision UK’s latest webinar, The State of Social PR, that took place last week, was a raging success. How do we know that? From the comments, questions and observations that continue to pour in from the PRs ...

Photo Credit: photo by Richard Goodwin Social media has become an essential part of the PR’s daily toolkit with more than 60% of UK PR professionals using social networks for work for more than one ...

Instagram has updated its community guidelines to outline more clearly what it regards as explicit content that it bans on its platform. The revised guidelines come in the wake of criticism the company has received ...

Steve Lipscombe, managing director of creative communications agency RONIN Marketing, spoke to Cision about the changing nature of marketing campaigns, the role social media plays in communications today, why he loves what he does and his ‘nasty little ...

It’s Halloween and social media is brewing with tricks and treats as brands try and outdo each other for the most spooktacular spot. Here’s our pick of the top 10 brands on social media this Halloween. ...

The biggest PR blooper of the year on social media goes to MasterCard UK’s agency who, in an effort to promote the brand’s sponsorship of the BritAwards, demanded journalists promote the event on Twitter using ...

A 26-second video clip of a shirtless David Beckham dunking ice water over his head was enough to make him a trending topic on Twitter on Tuesday and the latest in the long list of ...

Twenty-four year old Zoe Sugg sings ‘It’s a hard-knock life for us,’ (from the Broadway musical Annie) in a comical, high-pitched-shower-voice, as she coolly brushes make up on her face, perched up on her bed, ...

The hashtag #PrinceGeorge trended on Twitter for the majority of 22 July, the date that marked Britain’s favourite royal’s first birthday. A Cision social media analysis found that Prince George garnered over 11 million mentions on Twitter ...

In a bid to boost its content marketing offering, LinkedIn has acquired Newsle, a California-based startup that updates its over 2 million user base on news articles, blogs, and other mentions of people and companies ...

Even as Germany is crowned champions of the 2014 FIFA World Cup, the real winners of this tournament has undoubtedly been social media platforms and newsrooms. With every exciting match leading up to the finals, ...

As the World Cup moves into the deciding phase, the action has moved off-the-pitch and into the hands of fans and brands alike, as they set new tweeting and live streaming records, capturing it all ...

Social media is becoming ever so important to businesses supporting PR and  marketing, customer service and sales departments. Our tipsheet: Social Media for Business in 10 Easy Steps can help companies make social media central ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

An interview with Pete Martin, graphic designer and author of  The 12elfth Man, a blog showcasing the creative side of football. Pete spoke to us about how he combines design and football to portray the ‘beautiful ...

As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of ...

Owen Jones is an award winning journalist and is the author of the book Chavs: The Demonization of the Working Class, published in 2011. Previously at The Independent, Owen was recently appointed columnist at The ...