Written and compiled by Phoebe-Jane Boyd, Dahye Lee, and Sal Morton.  With a potential UK General Election on the way, and the fortunes of the ruling party dwindling, yesterday’s Spring Budget from the Conservatives faced ...

A robust plan can help protect organisations against future crises. But what happens when calamity hits another brand entirely, but your reputation is dragged into the fray? This was the conundrum faced by brands including ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social ...

This is a guest post from Hatch Group‘s social media lead Jack Moore.   I’m going to start this piece with an apology. I’m about to use a word that might cause you to roll your ...

Following an extensive period of negotiation, Elon Musk confirmed his $44bn acquisition of Twitter last Friday. As Musk has a pre-existing reputation of creating online controversy, both politicians and public figures have expressed their concerns ...

Having launched and shared your campaign where your target audiences are most likely to engage, now is the time to pull the data, crunch the numbers and manage your metrics to examine the successes and ...

Social listening can give you an insight into how your audience has received your message and aid in measuring the success of a campaign – but this is only part of its potential. With a ...

If you work in public relations, communications or public affairs and you’re only tracking your brand or client’s reputation and impact across the media, you might be missing a significant part of the conversation. For ...

This is a guest post from Fox Agency’s head of PR David Clare. It would be fair to say that we probably share too much on social media. Aside from the photos of perfectly poached ...

Dominating much of the news cycle and the Twittersphere these last couple of days is the story that the BBC’s Last Night Of The Proms will feature the song Rule Britannia (after initial reports suggesting ...

Taking place on 9 and 16 June, CoronaCon is an online conference for CIPR members and PR practitioners across the sector. The speaker line-up consists of thought leaders in the world of PR and comms ...

Following rapid growth for its platform during the COVID-19 pandemic, Instagram has launched additional ways for its users to profit from the service including purchasable badges for viewers during Instagram Live videos and advertising on ...

Interest in Pete Buttigieg has rapidly increased after his strong performance in the Iowa caucuses according to analysis of social media and online conversation from the Pulsar Primary Index. In terms of digital profile, Buttigieg ...

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as what voters are saying and sharing online during the general election campaign. The ...

This blogpost is part of a series of guest posts on Vuelio’s political blog Point of Order, which publishes insight and opinion to help public affairs, policy makers and comms professionals stay ahead of political change and ...

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as the most engaging political parties and their leaders during the general election campaign. ...

Taking risks – and taking pictures of those risks – is what separates influencers from their followers. Sharing aspects of your life online that the rest of us keep private, and investing time in creating ...

We missed Monday PR Club, so for one week only we present Tuesday PR Club, with three very different examples of social media success and lessons for PRs from Twitter.   1. Innocent’s Blue Drink ...

Lush hit the headlines last week when it announced the closure of its main UK social media accounts. The announcement claimed social media is ‘making it harder and harder for us to talk to each ...

An Apple and Android app called ‘Facebook Research’ paid users, including teens, to provide access to the content they access on their phones. Facebook is in the news once again for its use of data. ...