PR and SEO are more connected today than ever. Modern PR practitioners require much more than a basic understanding of search. Yet there are very few search marketing resources specifically tailored for the PR and ...

PR is essential for building brand awareness, but it’s also an excellent tool for building backlinks. In this guest post, Sarah Ross, PR Account Manager at Anicca Digital, shares some tips on using PR for ...

Search Engine Optimisation (SEO) is often seen as the topic of unwanted emails, confusing code speak and consultancy advice. This guest post from Art Raifi, founder and owner of Black Bird Marketing, aims to clarify ...

Most businesses will already be familiar with the basic process of optimising blog content before it’s published. Keywords, meta descriptions and relevant H1 tags are all features of today’s content that brands and bloggers need ...

In part one of our conversation with the Co-Founder of Threepipe, Jim Hawker commented that PR people have a huge impact on positive SEO but that this is more by accident than by design. In a new interview, ...

Jim Hawker is the Co Founder of  Threepipe, an award-winning digital marketing and PR agency, named as Europe’s most innovative digital PR agency by The Holmes Report. The success of  Threepipe is not surprising considering ...

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

Customers took to social media to condemn the Royal Bank of Scotland, which includes NatWest and the Ulster Bank, after payment systems went down between 6:30pm and 9:30pm on ‘Cyber Monday,’ one of the busiest ...

‘Mr. Zuckerberg: Facebook is failing marketers.’ This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 ...

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press ...

Google has launched a new rendering engine called Blink as a fork of the ever-popular WebKit (reports wish-he-was-a-geek Jake O’Neill). Once again Google and Apple are diverging with this key strategic development in the battle ...

Last week I had the pleasure to be part of Cision’s Social Journalism 2012 Webinar. Following the presentation we received a number of questions and comments about the UK Social Journalism Study 2012. Below I ...

Even marketers less than au fait with search-engine small print should tune into the below, in which Google’s head of webspam and chief SEO liaison Matt Cutts recommends three strategic priorities for SEOs in 2011: ...