When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

A round up of the biggest PR, comms and media stories this week including the sexual harassment scandals, a spoilt Bake Off, Ian Katz’s appointment, Fake News and Halloween. 1. Sexual harassment dominates the news ...

Our latest white paper, The Filth and the Fury, explores how innovative disruptors – from Uber to Amazon – are managing their reputations in a media world built for traditional businesses. After Uber’s recent licence ...

The politics of hate have once again become a burning issue on both sides of the Atlantic. Stateside, a number of CEOs have quit advisory roles at the Whitehouse following President Trump’s position following the ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Eddie wins the internet A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern ...

Uber may have disrupted the way we get from A to B but there is nothing new about the way the company allegedly conducted its everyday business operations. Allegations of sexism and high profile executive ...

When it comes to brand reputation, you are only as good as your customers perceive you to be. Gone are the days of one-way marketing to prospective customers, now brand reputation is completely dependent on ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

I’m sure many students of media training will have watched this over the weekend and revelled in the mastery of interview techniques on show. Some of you might have rather enjoyed it. Was anyone else reminded ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

Brand Revolution, a strategic communications and talent agency, has appointed Sarah Armitage to the newly created role of head of endorsements and brand partnerships.  At Brand Revolution, Sarah will work directly with talent, negotiating and ...

The international media attention around the twerking Miley Cyrus was far from wearing thin when she ‘sparked’ fresh controversy by smoking a joint on stage at Amsterdam’s Ziggo Dome during the Europe MTV video music ...

The University of Hertfordshire located in Hatfield is one of the UK’s leading business-facing institutions. Founded in 1952, the modern University campus boasts state-of-the-art teaching facilities for its 27,200 strong student body, and was voted ...

Look around you, everything is smart – smartphones, smart cars, smart TVs, smart meals, and even smart cities. It’s no surprise then that content, (our close friend in the digital era) is the latest to ...

The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

The BBC’s decision to hire Godric Smith, the government’s former spin chief, to help rebuild its damaged reputation amid the Jimmy Savile child-abuse scandal, seems to have backfired. The news reported first by The Sunday ...

PR is a paradoxical profession. On one hand the industry earns its living by managing client reputation, and on the other, it is terribly lacking in defining its own identity among other marketing disciplines. This ...

Exotic cocktails waiting to be had, cheeky shoppers showing off their spoils, a half-eaten slice of apple strudel and freshly manicured nails (in the metallic hues that are all the rage) are just some of ...