The full potential and power of good PR is often intangible, with no one industry-wide metric shared by every comms team. What kind of data is most effective to demonstrate the value of your work ...

In response to Covid-19 lockdown and inflation over the past three years, second homes have become a go-to option for millions of Brits as a tool to secure both leisure and financial stability. With such ...

The Taylor Bennett Foundation has appointed two new trustees to its board. Joining are FTI Consulting’s managing director Lena Ahad and Four Communications Group’s head of HR Marcia La-Rose. The new trustees will continue their ...

PR is much more than just communicating the decisions of management – in 2022, PR should be involved in the decision-making process, right from the start. Yet despite the proof of PR through times of ...

In effort to support Brits with the cost-of-living crisis, national coverage on how to budget for Christmas has increased by 486% since last year. Alongside this, discussion around ‘side hustles’ is up by 326%, with ...

The cost-of-living crisis, ongoing changes in the UK Government, the invasion of Ukraine, the World Cup (Joe Lycett), the Royals – it may feel like pitches unrelated to these subjects will struggle to find a ...

We asked four journalists working across consumer, national press and broadcast what they want from PRs and comms people during our recent Journalist Voices by Vuelio event. Below are the tips shared by The Daily ...

A fact that only becomes more obvious in times of crisis – but is already known well by those in the industry themselves – PR is an integral part of modern management across businesses big ...

The Chartered Institute of Public Relations (CIPR) and Taylor Bennett Foundation have launched the PR industry’s first BME Reverse Mentoring Scheme. The scheme has been designed to educate senior PR industry leaders on the challenges ...

Bad news first: there is no one set of rules for successful pitching into the UK media. The good news: most journalists are very open and upfront about the kind of pitches they are interested ...

This is a guest post from Laura Oliphant, CEO of Stand, on what companies can be doing during the cost of living crisis. Any help given to staff during situations like Covid and the cost-of-living ...

PR has changed a lot since the early days of clippings books, printed features lists and heavy media directories either weighing down office shelves or stacked up under desks. If you are very early in ...

While it feels like everybody has a podcast – you may already have at least three on the go in your spare time – there is no denying it is a valuable format. Podcasting is ...

Every business and brand has stakeholder relationships that need to be tracked and nurtured. A centralised solution can provide teams with a press office, a central space to save and manage your messaging, a bank ...

What technology is disrupting the creative industries and shaping the future of the media right now? If all the excited industry reporting and write-ups devoted to it is to be believed, a major disruptor and ...

News avoidance and mistrust in the media is at a high – perhaps no shock when considering the negative impacts of misinformation and harmful content to audiences across the globe. Will the Online Safety Bill ...

Journalism is evolving – the PR and comms industry needs to keep up. Check out these five takeaways from the Press Gazette Future of Media Technology Conference to stay ahead of the pace of change ...

Measuring the impact of your story across every platform you use to share it is a key part of determining traction with journalists, influencers and their audiences – media monitoring is how to do it. ...

A new survey from The Public Relations and Communications Association (PRCA) has found recognition among business leaders for the PR and comms industry following its role in supporting businesses through the tumult of the last ...

Triggered by events like the murder of Sir David Amess and death of Archie Battersbee, the core of the Online Safety Bill (OSB) is to prevent further ‘harms’ to the British public through regulations and ...