The challenges facing public sector communications departments are numerous: dwindling resources, slashed budgets and a disengaged public. With so many factors working against them, government marketing departments face an uphill battle when it comes to reaching ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

In an age of social media and instant information, it’s become increasingly important for government to develop effective digital strategies to keep citizens up-to-date. In much the same way as businesses in the private sector, ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

An interview with Maria McCarthy, a freelance motoring journalist, broadcaster and author of ‘The Girls’ Guide to Losing your L Plates’ and ‘The Girls’ Car Handbook’. Maria discusses her top tips for PRs, how she ...

Is the PR industry ageist? According to recent statistics just three chief executives of the top 20 PR agencies in the UK are over the age of 50, and the average age of chief executives ...

Creativity has always been considered a vital component of PR practice but in recent years its impact has grown. According to the recent Holmes Report, 73% of in-house respondents are more likely to approach their ...

Google Panda is now part of Google’s core ranking signals. Set up in 2011, Google Panda was initially introduced as a search filter to stop sites with poor quality content from working their way into ...

Farzana Baduel is the founder & director of Curzon PR, an award-winning public relations and digital communications agency that works across arts, culture, business and policy. Fresh from her win at the British Muslim Awards ...

Are you looking for new avenues to promote the services you provide? Why not consider working with a social media influencer on your next PR campaign? According to a new report by Fashion and Beauty Monitor ...

James Watt, the founder of drinks company BrewDog, claims in his new book Business For Punks: Break All The Rules that NOT having access to marketing and PR budgets can actually be a “massive advantage” for businesses ...

I’ll wager the now infamous killer of Cecil the Lion, Dr. Walter Palmer, now understands it’s virtually impossible to keep your personal and professional lives separate. This is especially true when you indulge in hobbies ...

In the recent Press Release Clinic webinar hosted by Vuelio, one of the most popular questions asked by our audience of PR professionals in attendence was whether it is advisable to attach photos and logos ...

The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest white paper breaks down the anatomy of a ...

One of the questions we get asked very frequently by PRs is if they should follow up on press release with a call.  Before we answer that, let’s have a look at what journalists feel about ...

One of the questions we get asked very frequently by PRs is if they should tweet journalists after sending out a press release.  This is a very relevant question given the tremendous social media uptake among ...

It’s a great time to be working in the PR industry according to a recent report by the PRCA. With client budgets on the increase, many agencies are actively looking to increase their payrolls and look ...

Charities have not had an easy time in recent years. The financial crisis put pressure on both ends of their operations – their ability to raise cash and their ability to deliver services. As a ...