Journalists have more faith in traditional media coverage to influence engagement than social media – but only just – according to a recent survey conducted by Ogilvy PR. The survey, which was completed by 200 journalists ...

Tomorrow’s key influencer may not be the same as today’s. A blogger with influence within one sector may not resonate with another, while newcomers join the online community every day. Bloggers and vloggers have become ...

Special Needs Jungle is an award-winning blog founded in 2008 by Tania Tirraoro who felt inspired to create it to help her deal with the challenges of having a child with a disability. Using her ...

Here is a quick 5 minute interview with Claire Hall, author of Tin Box Traveller and one of our top ranking family travel bloggers who chats to us about why she decided to start blogging, ...

A newspaper’s credibility is built on its editorial integratory. Every editor worth their salt should (and most do to a certain degree) insist on a clear division between editorial content and paid advertising. However, in ...

Cathy Winston is an award-winning blogger who created Mummy Travels in 2011 when she was pregnant with her now 4-year-old ‘mini traveller’, and continues to prove that you can travel far and wide with a young ...

You’ve got your corporate online media centre up and running, but traffic still isn’t coming to your site. We’ve put together a checklist of essential items to help optimise your online media centre. 1. Easily accessible ...

Nichola West is a freelance writer who felt inspired to create Globalmouse Travels to document her family holidays with her three young children and her husband. Rather than taking the predictable tourist route, Nichola uses her blog to uncover ...

The ongoing decline in the consumption of printed newspapers and rise in mobile news consumption has seen the traditional press release continue to take a back-seat as journalists turn to more engaging visual content when ...

Named as the world’s first global blogging site, The Hippocratic Post specialises in medical issues that relate to medical professionals and students. Having established itself as a leader in its field, The Hippocratic Post features ...

Founded by Ruth Holroyd in 2009 What Allergy? is an award-winning blog that is one of the leaders in its genre. Regularly receiving hundreds of comments a day What Allergy? has a devoted following. The ...

As an ex gymnast/dancer and current jewellery designer, Cat Meffan’s mission is to enjoy a healthy life of her own while trying to help others make positive changes to theirs. Her blog, Imperfect Matter chronicles the ups ...

In a move that could be seen as controversial, PR Week has named Leave as its campaign of the month. But whether you agree with the politics or not, Leave did exactly what a political ...

What initially started as a platform to share a more holistic way of living has grown into a full-time occupation for Faya Nilsson. Now an award-winning blogger Faya uses her blog, Fitness on Toast to ...

What better way to spend the school summer holidays than glued to a screen and hunting down digital critters in this year’s must download smartphone game. But Pokemon Go is no Angry Birds or Candy ...

Ella Dvornik is only twenty-four but for her travel has been a life-long passion. Having spent much of her childhood travelling and learning different languages, it’s no surprise that Ella felt an affinity towards becoming ...

Remember the ALS ice Bucket challenge? What started off as a simple campaign to promote awareness of the disease amyotrophic lateral sclerosis quickly turned into a social media phenomenon. Would you like to learn the secret ...

Getting big names like Calvin Harris, Rita Ora, Zayn Malik or Brooklyn Beckham to endorse your product is a dream come true for most PRs. According to research from Takumi, bloggers are proving to be more ...

VickyFlipFlop is described as a blog for people who want to make the most of their annual leave, weekends, money and friends by exploring the world. The author of the blog, Victoria Philpott is quick ...

It should come as no surprise that the publishers of The Economist are good with figures. Despite the continued decline in print advertising revenues, the magazine recently announced an upturn in their financial fortunes, with ...