This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. Although I’m a professional with more than 15 years in journalism and PR with a corresponding university degree, I never ...

Remote working, emerging technologies and media fragmentation have reshaped media relations completely.  To help you keep up with all the changes, we’ve teamed up with Wadds Inc. founder and managing partner Stephen Waddington to uncover ...

There have been plenty of challenges in health and pharmaceutical reporting and communications over the last 30 years, with the last three being particularly tumultuous for those tasked with communicating both complex and constantly evolving ...

You and your clients have a rep to protect, and crisis can come from many different places. One big source of brand reputation problems? The digital space, where the negatives can spread just as quickly ...

Will AI ultimately be a help to us in our jobs, or lead to a Skynet-level humans versus artificial intelligence showdown years in the future? We can’t answer that, but we can tell you how ...

The cost-of-living crisis has impacted many areas of our life, from more expensive food shops to higher interest rates. One of the most dramatic rises in price came in energy bills, where for some businesses ...

Despite the sheer number of places to pitch to now – online, radio, and broadcast alongside traditional print outlets – pitching to the media as a PR has only gotten tougher as time has gone ...

Love it or fear it, artificial intelligence is here to stay. Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While ...

‘I don’t think we’re in a post-truth world yet, but we need to act now to avoid that worst-case scenario,’ believes Polis Analysis CEO and Founder Thomas Barton. In our webinar ‘Why we need to ...

The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood — often regarded as a ‘leader’ and ‘inspiration’ for climate-conscious luxury fashion. Similarly, ...

Good content and outreach are the foundation of digital PR and SEO, so it makes sense to formulate a combined strategy to help drive traffic, increase visibility and generate valuable publicity for your content. In ...

In the last few months, the news headlines have been dominated by the ongoing strikes across different sectors. Nurses, train drivers and Post Office workers have been among those calling for wage increases to match ...

The UK media industry is generating plenty of think pieces on the potential impacts of artificial intelligence and news on the changes it is already making. Going beyond the headlines, how concerned are journalists in ...

This is a guest post from Chris Norton, founder of B2B PR agency Prohibition, former University lecturer, author of “Share This Too” and his social media training blog. The PR landscape is changing at a ...

Disruptive technologies from ChatGPT to AI image generators are revolutionising the way we share information. While there are many benefits to this new technology, unethical use of AI is also on the rise and fuelling ...

When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

Working in PR and comms means connecting experts and spokespeople to the media, the charities you work with, and perhaps even the occasional regulatory body. What happens if an expert’s expertise is called into question? ...

Alongside a prolonged increase in coverage related to industrial action, train companies have been generating more national coverage in other topics too — year on year since the end of COVID-19 lockdown. National events and ...

‘Our founder and former CEO Alisa Murphy has always had the desire to enact positive change, and this spirit has led her to her next career move – becoming a coach. Alisa stepping back from ...

The media industry is constantly changing – to prepare for the future, PR and comms will need to change alongside it. How is the UK media looking to the future? Here are key takeaways from ...