Despite the sheer number of places to pitch to now – online, radio, and broadcast alongside traditional print outlets – pitching to the media as a PR has only gotten tougher as time has gone ...

Love it or fear it, artificial intelligence is here to stay. Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While ...

‘I don’t think we’re in a post-truth world yet, but we need to act now to avoid that worst-case scenario,’ believes Polis Analysis CEO and Founder Thomas Barton. In our webinar ‘Why we need to ...

The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood — often regarded as a ‘leader’ and ‘inspiration’ for climate-conscious luxury fashion. Similarly, ...

Good content and outreach are the foundation of digital PR and SEO, so it makes sense to formulate a combined strategy to help drive traffic, increase visibility and generate valuable publicity for your content. In ...

In the last few months, the news headlines have been dominated by the ongoing strikes across different sectors. Nurses, train drivers and Post Office workers have been among those calling for wage increases to match ...

The UK media industry is generating plenty of think pieces on the potential impacts of artificial intelligence and news on the changes it is already making. Going beyond the headlines, how concerned are journalists in ...

This is a guest post from Chris Norton, founder of B2B PR agency Prohibition, former University lecturer, author of “Share This Too” and his social media training blog. The PR landscape is changing at a ...

Disruptive technologies from ChatGPT to AI image generators are revolutionising the way we share information. While there are many benefits to this new technology, unethical use of AI is also on the rise and fuelling ...

When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

Working in PR and comms means connecting experts and spokespeople to the media, the charities you work with, and perhaps even the occasional regulatory body. What happens if an expert’s expertise is called into question? ...

Alongside a prolonged increase in coverage related to industrial action, train companies have been generating more national coverage in other topics too — year on year since the end of COVID-19 lockdown. National events and ...

‘Our founder and former CEO Alisa Murphy has always had the desire to enact positive change, and this spirit has led her to her next career move – becoming a coach. Alisa stepping back from ...

The media industry is constantly changing – to prepare for the future, PR and comms will need to change alongside it. How is the UK media looking to the future? Here are key takeaways from ...

Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

The headlines across national newspapers and news broadcasts have been dominated in recent months by the cost-of-living crisis, numerous strikes in different sectors, the Russia/Ukraine war and the fallout from Prince Harry’s book ‘Spare’. However, ...

This is a guest post from Niamh Boylan, junior PR account manager at Hatch. There is an industry term that has been known to divide opinion amongst PR and social professionals: awareness days. While some ...

This is a guest post by Ariatu PR founder Ronke Lawal, who specialises in PR and communications for clients in a range of B2C industries; including lifestyle, consumer goods and the creative enterprise sector, with ...

A large number of ethnic and minority professionals working in the communications industry are regularly made to feel uncomfortable at work due to their background, according to research from the Taylor Bennett Foundation (TBF) and ...

Alongside many other major industries, such as pharma and public transport, delivery and logistics companies are having to amend the structure of their operations in the face of the climate crisis. British news outlets have ...