#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations, with clear guidance for practitioners and influencers.  According to Markets & Markets the global influencer market is currently estimated ...

A guest post written by Jodie Brazier, Comms Consultant at Topline Comms Promised you’d get something over to a journalist before their deadline but can’t? Need to ask a contact to pull an article about ...

We are constantly improving Vuelio for our clients, this month we’ve used machine learning to enhance journalist profiles. Top topics displayed on journalist profiles Knowing what a journalist has recently written about can help you ...

Influencer marketing is an industry worth today some £4.5bn, expected to reach £18.4bn by 2024. It has grown fast, driven by an exponential take up of social media and explosion in online publishing across multiple ...

Dane Cobain is the author of SocialBookshelves.com, a top 10 UK Literature Blog. A record of all the books Dane reads, SocialBookshelves.com covers every genre and each review is the same number of words as ...

The PRCA has announced that elections are open for the 2020 PR and Communications Council. The PR and Communications Council provides a formal mechanism for the industry’s most senior practitioners to consult on the key ...

Both the PRCA and CIPR have been awarded grants from the Government’s Business Readiness Fund to help the PR industry prepare for the potential of a no deal Brexit. The PRCA plans to use its ...

Last week, to coincide with World Mental Health Day, the PRCA and Opinium published research into mental health in our industry. The study found that 89% of PR and comms practitioners have struggled with their ...

Relevance International has opened its third office in Los Angeles, California. The new location is the third for the leading real estate, hospitality and luxury goods PR agency, with offices also in New York and ...

The PRCA and Opinium has conducted the industry’s largest piece of research on mental health, which has found that 89% of PR and communications practitioners have struggled with their mental wellbeing. Launched today, on World ...

Marcus Jaye is The Chic Geek, cult fashion blogging sensation and author of Fashion W*nkers, a new book celebrating fashion passion. For Marcus, the title is a badge of honour and the book covers the ...

Lemongrass Marketing CEO and Founder Mirjam Peternek-McCartney has picked up a few travel trade tools during her 19 years working in comms, which includes time at Mangum Management in Germany, working with US account teams ...

The finalists have been announced, top guests are booking up and the final nominations are coming in thick and fast – the Online Influence Awards are just 46 days away.   We’re excited to announce ...

John Robertson created The Everyday Man in 2012 and it’s now one of the top men’s lifestyle blogs in the UK. Covering everything from art and culture to fashion and grooming, John has built a ...

Access Intelligence, the parent company of Vuelio, has acquired Pulsar, the leading insights and social listening company. Pulsar uses AI to analyse conversational and behavioural social media data to help brands understand their audiences and ...

The job of your online newsroom is to become the go-to resource for journalists and other influencers who want the latest updates and information on your organisation. That means your newsroom is the first thing ...

What makes a good story to pitch to legal journalists? It’s not as straightforward as you might think, according to the panel at the PRCA Legal Group’s Meet the Legal Editors event. Legal Group Chair ...

The Online Influence Awards are the first UK Awards designed to celebrate the very best in influence, insight and intelligence from across the world of vloggers, bloggers, Instagrammers, podcasters and campaigners. Alongside subject categories, from ...

The PRCA National Conference is taking place today with a number of big name industry speakers discussing next generation PR. But while future gazing was very much on the agenda, it was PR purpose that ...

The PRCA has announced 12.1% growth in 2018-19 and welcomed a record 183 new corporate members. Speaking at the National Conference, director general Francis Ingham also set out plans for investment in regional and national ...