It was a great pleasure to join Mark Masters for the You are the Media (YATM) podcast to discuss what lies ahead for the communications industry. If you haven’t come across YATM before it’s a ...

Results from the latest Economic Barometer show that a majority of PR leaders are optimistic about the wider UK economy for the first time since the 2016 EU Referendum, and that agencies are busy when ...

The PRCA has joined the Advertising Association, working in partnership with ISBA and IPA, to address climate change issues. The Council will co-ordinate the efforts of the collection of creative industry organisations within two groups ...

The Government’s decision not to implement the EU Copyright Directive in light of the UK’s upcoming departure from the EU has been welcomed by the CIPR and PRCA. The reforms, required to be implemented by ...

Last night The Creative Shootout took over Picturehouse Central for the live final, which saw eight agencies take to the stage, pitching for homeless charity Crisis. Crisis is well-known for its hugely effective Christmas campaign ...

Able to switch up topics, formats and focus quickly, freelancers are useful people to know when you’re a PR with stories you’d like to be translated and told. No editorial calendar, but also no time ...

PRCA has appointed Aura PR chief and #PRFest founder Laura Sutherland CMPRCA as its Scotland Group chairman. Laura will work with national coordinator Wilma Littlejohn MPRCA and vice chair and ORE Catapult head of communications ...

This is a guest post by Frank Marr, Co-founder, AM+A Marketing & Media Relations. A New Year means a new set of trends that will define travel and tourism. AM+A’s team of industry experts give ...

2020 is the year for in-house content creation. In 2019, a third of marketing teams surveyed by Canto and Sapio Research were planning to reduce agency spend and start sourcing internally. If you’re one of ...

‘Too often, our industry is a soft-target for lazy attacks by those who lack an understanding of what public relations entails.’ The response from PRCA head of communications Koray Camgoz to last week’s City A.M. ...

Robo-PRs aren’t on their way to take over public relations agencies across the globe, according to the speakers at the launch of the CIPR’s #AIinPR Panel report at The Alan Turing Institute this morning. That ...

This is a guest post by Holly Pither, MD and founder of Tribe PR. January is always a great time to reflect on the year just gone, and spend some time thinking about what’s to ...

Made any New Year’s Resolutions for 2020? We asked members of the UK PR industry what they were hoping to achieve this year for their agency, their clients and themselves – read on to see ...

The PRCA and CIPR have called for the Government to reverse or rethink the IR35 proposal, highlighting the negative impact it could have on freelancers. The proposed changes will task UK medium and large private ...

Eight agencies have made it through to the live final of The Creative Shootout 2020 on Thursday 23 January, which will be held at Picturehouse Central. The eight finalists were chosen by a high-profile judging ...

No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great ...

Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020. On his appointment to chairman, founder member of the Campaign Collective ...

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research. Analysis of responses from ...

Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million ...

Leading public affairs and lobbying experts came together last week to celebrate the best in the industry for the PRCA Public Affairs Awards 2019. The black-tie event at the Park Plaza Riverbank hosted by BBC ...