2020 is the year for in-house content creation. In 2019, a third of marketing teams surveyed by Canto and Sapio Research were planning to reduce agency spend and start sourcing internally. If you’re one of ...

‘Too often, our industry is a soft-target for lazy attacks by those who lack an understanding of what public relations entails.’ The response from PRCA head of communications Koray Camgoz to last week’s City A.M. ...

Robo-PRs aren’t on their way to take over public relations agencies across the globe, according to the speakers at the launch of the CIPR’s #AIinPR Panel report at The Alan Turing Institute this morning. That ...

This is a guest post by Holly Pither, MD and founder of Tribe PR. January is always a great time to reflect on the year just gone, and spend some time thinking about what’s to ...

Made any New Year’s Resolutions for 2020? We asked members of the UK PR industry what they were hoping to achieve this year for their agency, their clients and themselves – read on to see ...

The PRCA and CIPR have called for the Government to reverse or rethink the IR35 proposal, highlighting the negative impact it could have on freelancers. The proposed changes will task UK medium and large private ...

Eight agencies have made it through to the live final of The Creative Shootout 2020 on Thursday 23 January, which will be held at Picturehouse Central. The eight finalists were chosen by a high-profile judging ...

No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great ...

Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020. On his appointment to chairman, founder member of the Campaign Collective ...

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research. Analysis of responses from ...

Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million ...

Leading public affairs and lobbying experts came together last week to celebrate the best in the industry for the PRCA Public Affairs Awards 2019. The black-tie event at the Park Plaza Riverbank hosted by BBC ...

‘There is no finer place to be than tech PR,’ believes Positive Marketing founder and CEO Paul Maher. Originally started in 2009 with an aim to reach across the Atlantic divide to tech leaders in ...

Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by Speak Media and conducted by The Pulse Business. Among comms directors ...

Following the success of the Online Influence Awards, a number of PR contacts have asked how they can source the very best influencers for their organisation and clients. With Vuelio, you can identify the most ...

Do you consider PR an industry or a profession? Research from PRCA SEA shows that two-thirds of those working in PR in the Asia-Pacific region consider their public relations calling a profession, and practitioners spend ...

The Online Influence Awards took place on 22 November 2019. Find out more about all the winners below. Best UK blogs by sector Beauty & Best UK Blog – Caroline Hirons A true beauty superstar ...

The Public Relations and Communications Association (PRCA) has elected Rachel Friend, CEO of UK & Ireland, Weber Shandwick, as its 2020-2022 Chairman, following a vote at the AGM.  Friend is responsible for Weber Shandwick’s network ...

Got big ideas, but a small budget? Getting a campaign to go viral or grabbing sign-ups for your service doesn’t necessarily have to come at substantial cost (though it certainly helps). Some solid strategies for ...

The Winners have been revealed for the Online Influence Awards 2019. This year’s event has evolved from the Vuelio Blog Awards to celebrate talent from across the world of influencer marketing, recognising the biggest names in blogging, vlogging, podcasting, Instagramming and communications.  The celebration brought together content creators ...