The PRCA has launched its Schools Outreach Programme with an aim to introduce further diversity into the industry by encouraging students from all backgrounds to consider a career in PR. The launch comes during National ...

This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

June’s PRFest 2020, taking place in Edinburgh, is launching with a refreshed format focused on individuals, participation and evolution with the theme Purpose Over Profit. The first keynote confirmed for the event is Manifest CEO ...

Last month digital marketing agency Impression launched monthly podcast OutSpeech for PRs, marketers and SEOs who want to build links effectively. Its host is digital PR specialist Jess Hawkes, who will be addressing the evolving ...

Over 200 senior communications directors, consultancies and agencies gather at The Richmond Communication Director’s Forum each year and their views and opinions of the industry form the conference’s annual research report. From the numbers on ...

‘We all have an ego but if you want PR to work for you, you need to be seen in the media closest to your tribe on an ongoing basis – that’s when the magic ...

The views of the PR industry are to be represented in government as the Council of Europe (COE) has inducted the International Communications Consultancy Organisation (ICCO) as an official partner for its European policy work ...

Already well-known to blogging fans as the writer behind Who’s the Mummy, multi-skilled Sally Whittle is also an experienced B2B technology journalist, creator of copy and expert on working with influencers for PR campaigns. Realising ...

The latest progress report by The Parker Review Committee, established to review how UK boards can improve their ethnic and cultural diversity, has found that 69% of FTSE 250 companies have no representation of ethnic ...

Meet the winning team from Epoch Design who put together the pitch that impressed at this year’s Creative Shootout and won the opportunity to work on a campaign for Crisis. Creative writer (and copy crack ...

Need to unwind after work? With four in five people in PR and communications struggling with their mental wellbeing and a quarter having taken absence from work due to stress, anxiety or depression, Access Intelligence ...

This is a guest post by Laura McReynolds, PR Account Manager at Missive. As an industry, we’re more accountable than ever, but we can also measure and demonstrate our business impact more clearly than ever ...

It was a great pleasure to join Mark Masters for the You are the Media (YATM) podcast to discuss what lies ahead for the communications industry. If you haven’t come across YATM before it’s a ...

Results from the latest Economic Barometer show that a majority of PR leaders are optimistic about the wider UK economy for the first time since the 2016 EU Referendum, and that agencies are busy when ...

The PRCA has joined the Advertising Association, working in partnership with ISBA and IPA, to address climate change issues. The Council will co-ordinate the efforts of the collection of creative industry organisations within two groups ...

The Government’s decision not to implement the EU Copyright Directive in light of the UK’s upcoming departure from the EU has been welcomed by the CIPR and PRCA. The reforms, required to be implemented by ...

Last night The Creative Shootout took over Picturehouse Central for the live final, which saw eight agencies take to the stage, pitching for homeless charity Crisis. Crisis is well-known for its hugely effective Christmas campaign ...

Able to switch up topics, formats and focus quickly, freelancers are useful people to know when you’re a PR with stories you’d like to be translated and told. No editorial calendar, but also no time ...

PRCA has appointed Aura PR chief and #PRFest founder Laura Sutherland CMPRCA as its Scotland Group chairman. Laura will work with national coordinator Wilma Littlejohn MPRCA and vice chair and ORE Catapult head of communications ...

This is a guest post by Frank Marr, Co-founder, AM+A Marketing & Media Relations. A New Year means a new set of trends that will define travel and tourism. AM+A’s team of industry experts give ...