B2B PR doesn’t often grab the headlines, especially when it is compared to what is seen (incorrectly) as more creative consumer communications. But the benefits of good PR for business to business activities are plentiful, ...

This is a guest post from EverBold marketing executive Orla McCormack. If you asked a marketing director or public relations manager what is meant by the term ‘brand personality’ twenty years ago, you may have ...

The PRCA’s Race and Ethnicity Equity Board (REEB) has appointed Emmanuel Ofosu-Appiah as Vice Chair. Having originally joined REEB in January 2021, Emmanuel leads the ethnic men in PR and social mobility work stream. He ...

While the ResponseSource Journalist Enquiry Service enables the UK media to send out targeted requests to PR and comms professionals, sometimes exact detail on what would be most useful to them isn’t included. If you’ve ...

Compliance doesn’t have to stop the flow of creativity when putting together campaigns within regulated industries. For our webinar Bold Communications in Regulated Industries, Edelman’s director, client strategy Lisa Stone and Investec’s head of PR ...

This is a guest post from Nikki Scrivener, director & co-founder of Fourth Day PR. It has been a challenging couple of years for UK businesses and pandemic-driven uncertainty has forced many to adapt their ...

Dead cat or party policy, the very real threat to end the BBC licence fee announced by culture secretary Nadine Dorries – before she partially backtracked – should be a concern to all in PR. ...

While the PR and comms industry is working hard to better support the mental health of practitioners, we can probably all do with more of a boost. Here are some extra ideas for maintaining your ...

While the term ‘Blue Monday’ has no real basis in fact, you might be feeling extra blue today. It’s January, we’re in year three of a global pandemic and PR just happens to be an ...

This is a guest post from Miriam Chumbley, account executive at Red Setter. When I first joined Red Setter this past summer, I knew that an internship was the perfect way to kick-start my career ...

This is a guest post from award-winning parenting blogger Jo Middleton, Slummy Single Mummy. As a financial organisation, you want to get your brand in front of as many people as possible, so you go ...

Imbalances in the boardroom continues to be a major issue in the public relations industry, according to the results from the Global Women in PR’s 2021 Annual Index, produced in partnership with Opinium.    The Index ...

Upskilling and investing in yourself is always worthwhile, and what better time to get started than the beginning of a new year? Our PR and comms community shared plenty of know-how and experience throughout 2021 ...

Ahead of tomorrow’s Ethnicity Pay Gap Day in the UK, the PRCA’s Race and Ethnicity Equity Board (REEB) is calling for full transparency from the PR and comms industry on its ethnicity pay gap. Open ...

To ready the public relations industry for the big issues ahead, Stephen Waddington has published the Wadds Inc. Almanac: Challenges and opportunities for public relations 2022. The eight short essays, with links to further reading ...

And we thought 2020 in comms, marketing and PR was difficult – 2021 brought yet more challenges, forcing everyone to adapt to the constantly changing environment we found ourselves in. In this part of our ...

2022 has certainly been… a year. At the start, hopes were high for an easing of the setbacks caused by the pandemic and that the lessons we’d all learned would help us evolve our purpose ...

This is a guest post from Alex Blyth, managing partner of design agency PR specialist Red Setter. ‘Hire people smarter than you,’ is a truism of business management. Variously ascribed to everyone from Steve Jobs ...

This is a guest post by Louise Flintoft, associate director at Onyx Health. The UK’s public health is in a precarious position. We’ve all seen in the news that the Omicron COVID-19 variant has been ...

Elliot Ross, Email Evangelist, Taxi for Email (a SparkPost company), discusses the foundation of a successful email campaign, and it all starts with your messaging. How’s your inbox looking? If you are anything like me ...