If you’re up on your PR and comms trends for 2022 and the years ahead, you will have read about the metaverse and just how important it is going to be for the industry. But… ...

A study from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) – The Value of Chartership report – has found that while respect for chartership within the marketing and ...

If asked to hum your favourite advertising jingles, how many of them would be for food and drink products that would likely fall foul of the Government’s upcoming restrictions on HFSS ads? For those in ...

This is a guest post from Vicky Stoakes, communications director at Red Setter. ‘Can you double our followers in a year?’ As a PR company, we’re used to focusing all our efforts on building our ...

If you follow enough of your fellow PR people on social media, you’ve probably seen the occasional gripe about rude responses they’ve received from journalists. If you follow journalists, complaints about irrelevant emails they’ve received ...

This is a guest post from Laura Morelli, UK Head of media at Semrush. Trust is rapidly becoming a vanishing commodity. So says this year’s Edelman Trust Barometer, a long running gauge of belief in ...

The Public Relations and Communications Association (PRCA) has relaunched its LGBTQ+ Network with a focus on supporting the PR and comms industry to ‘show up’ for the LGBTQ+ community. Originally launched two and a half ...

Public relations and marketing – two interlinked comms functions whose connection has been under debate for years. Since at least the 1970s, in fact, according to Stephen Waddington, who led our latest webinar on the ...

Answering requests from journalists for comment, launch details or products for review should be pretty easy, right? A myriad of media professionals from across the UK media send requests straight through to the inboxes of ...

Red Nose Day is coming up this week, and while people across the country will be taking part in charitable endeavours for Friday 18 March (sometimes involving baked beans and bathtubs), big brands are taking ...

This is a guest post from April Mullen, director of brand and content marketing at SparkPost. There are a lot of moving parts when it comes to marketing, especially in email. In order to keep ...

It’s no secret that the creative industries have a long-established problem with hiring and promoting fairly and this needs to change. Don’t see an issue? If you haven’t experienced this yourself, you may need to ...

This is a guest post from the team at Hotwire Global.  Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference ...

Is International Women’s Day still necessary to acknowledge in PR in 2022? While the workforce that makes up the PR and communications industry in the UK is mainly female, our sector is not fully equal ...

This is a guest post by Sarah Salord, company director at GEC PR. Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as ...

Kicked off by the pandemic, 2020-2021 presented some of the greatest challenges to businesses this century. As 2022 brings additional topics and issues to contend with, comms leaders are at the heart of an important ...

The Spring update of the Public Relations and Communications Association (PRCA)’s Accessible Communications Guidelines is now available for download. Following its original release in April 2021 and produced in partnership with Current Global, the guide ...

Three out of ten (29%) decision makers in the UK communications sector are seriously considering the move to a four-day working week, according to the latest UK Confidence Tracker from PRCA and ICCO. A further ...

The Chartered Institute of Public Relations (CIPR) is showcasing the strategic value of PR to organisations with the release of its new guide ‘Communicating in a Crisis’. 21 case studies – entries from the 2021 ...

Trends in the integration of marketing and public relations, our latest whitepaper by Stephen Waddington, features insight from thought leaders across the two functions… though, are the two really separate? Download Trends in the integration ...