What technology is disrupting the creative industries and shaping the future of the media right now? If all the excited industry reporting and write-ups devoted to it is to be believed, a major disruptor and ...

News avoidance and mistrust in the media is at a high – perhaps no shock when considering the negative impacts of misinformation and harmful content to audiences across the globe. Will the Online Safety Bill ...

Journalism is evolving – the PR and comms industry needs to keep up. Check out these five takeaways from the Press Gazette Future of Media Technology Conference to stay ahead of the pace of change ...

Measuring the impact of your story across every platform you use to share it is a key part of determining traction with journalists, influencers and their audiences – media monitoring is how to do it. ...

A new survey from The Public Relations and Communications Association (PRCA) has found recognition among business leaders for the PR and comms industry following its role in supporting businesses through the tumult of the last ...

Triggered by events like the murder of Sir David Amess and death of Archie Battersbee, the core of the Online Safety Bill (OSB) is to prevent further ‘harms’ to the British public through regulations and ...

The cost-of-living crisis will have impacted the messaging and approach of every comms team, whatever the sector, and is only set to continue in a period of great financial strain for the public and businesses ...

While people feel the bite of rising energy and food bills across the country, charities and organisations like JustGiving continue their efforts to help those in need. Head of charity partnerships Mema Nackasha shares how ...

Having launched and shared your campaign where your target audiences are most likely to engage, now is the time to pull the data, crunch the numbers and manage your metrics to examine the successes and ...

Whether you are the CEO of an international business, a politician with power or a high-profile celebrity with millions of fans, reputation matters. Here to offer advice on building, maintaining and, where needed, rescuing reputation ...

In the six weeks running up to the Conservative leadership election, world leaders and international new outlets provided a heightened commentary on the state of UK politics. While optimism towards Liz Truss’s election differs greatly ...

This is a guest post from Phil Caplin, founder of specialist broadcast agency Broadcast Revolution, which offers talent sourcing, media relations, video and podcast production, media training and more. Are you considering branching out into ...

Charities have had to rethink media strategies, budgets, workflow and lobbying as priorities change throughout the cost-of-living crisis in the UK. For our latest webinar ‘Communicating the cost-of-living for charities’, FareShare public affairs, comms and ...

The Public Relations and Communications Association (PRCA) has confirmed that Grayling’s Global CEO Sarah Scholefield is its 2022-2024 Chair. Scholefield succeeds Rachel Friend MPRCA in the role, who has led the association through what has ...

As budgets are being carefully considered and replanned in homes across the country, charities across all sectors are quickly redistributing their resources to help. One charity pivoting to keep up with the evolving needs of ...

This is a guest post from freelance journalist Dakota Murphey. In PR, timing is everything. Get the timing right and it can mean the PR content that you painstakingly planned for months on end is ...

Assessing content performance can be overwhelming. Considering the time and effort your strategy requires, how do you know if it is making a real impact? Measurement is not only key to tracking your content activity, ...

When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...

This is a guest post by Alice Wicker, junior content marketing executive at London-based SEO and digital marketing agency Reboot Online. Marketers, PRs and comms professionals need to understand just how diverse their audience is. ...

This is a guest post by Chris Norton, founder of insight-led PR agency Prohibition, former University lecturer, author of ‘Share This Too’ and social media blogger. In business, PR crises are unavoidable. We live in ...