Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

The ability to get PR clients or your company featured in national newspapers and major magazines is as important today as it’s ever been, but it’s also crucial to evolve your strategy for ‘new’ media. ...

If you worked in PR back in the 80s and 90s, you might still have nightmares about press clippings, heavy directories filled with often out-of-date journalist contacts, and networking in sticky or smokey (and sometimes ...

Ready to pitch to the media? In our latest webinar ‘From Pitch to Published: A guide to media relations in 2023’, Stephen Waddington of Wadds Inc gave the lowdown on how to connect with journalists ...

Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay. ...

We are now just over half way through the year (where did the time go?) and entering a summer of sport. The Ashes, Wimbledon, Women’s football World Cup and the on-going Formula 1 season are ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. Although I’m a professional with more than 15 years in journalism and PR with a corresponding university degree, I never ...

There have been plenty of challenges in health and pharmaceutical reporting and communications over the last 30 years, with the last three being particularly tumultuous for those tasked with communicating both complex and constantly evolving ...

You and your clients have a rep to protect, and crisis can come from many different places. One big source of brand reputation problems? The digital space, where the negatives can spread just as quickly ...

Will AI ultimately be a help to us in our jobs, or lead to a Skynet-level humans versus artificial intelligence showdown years in the future? We can’t answer that, but we can tell you how ...

Speaking at an ambulance depot in Essex last week, Sir Keir Starmer introduced Labour’s most detailed plans on NHS and health policy yet, as part of a series of keynote addresses intended to spotlight the ...

The cost-of-living crisis has impacted many areas of our life, from more expensive food shops to higher interest rates. One of the most dramatic rises in price came in energy bills, where for some businesses ...

Despite the sheer number of places to pitch to now – online, radio, and broadcast alongside traditional print outlets – pitching to the media as a PR has only gotten tougher as time has gone ...

Love it or fear it, artificial intelligence is here to stay. Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While ...

‘I don’t think we’re in a post-truth world yet, but we need to act now to avoid that worst-case scenario,’ believes Polis Analysis CEO and Founder Thomas Barton. In our webinar ‘Why we need to ...

Good content and outreach are the foundation of digital PR and SEO, so it makes sense to formulate a combined strategy to help drive traffic, increase visibility and generate valuable publicity for your content. In ...

In the last few months, the news headlines have been dominated by the ongoing strikes across different sectors. Nurses, train drivers and Post Office workers have been among those calling for wage increases to match ...

The UK media industry is generating plenty of think pieces on the potential impacts of artificial intelligence and news on the changes it is already making. Going beyond the headlines, how concerned are journalists in ...

This is a guest post from Chris Norton, founder of B2B PR agency Prohibition, former University lecturer, author of “Share This Too” and his social media training blog. The PR landscape is changing at a ...