To address mental health challenges in public relations, the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have teamed up once more for their annual mental health survey.  In ...

Party conferences have often been an important tool for leaders to set the political agenda. Tony Blair’s establishment of the ‘New Labour’ moniker in 1994, his modification of clause 4 in 1995, Margaret Thatcher’s ‘this ...

The last two weeks have seen both the Conservatives and Labour hold their annual Party Conferences. Ben Riley-Smith, political editor at The Telegraph, was there to cover both of them as the two major UK ...

Last updated 18/10/2024 Vuelio uses a proprietary algorithm to create these rankings, based on topic-related content in blogs on its system – you can read more about the process here. Our research team actively seeks ...

From ethics to activism — are Generation Z really who you think they are? Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience ...

It’s still nearly two months before we can open the first door on our advent calendars, but journalists and bloggers have already been looking to get their hands on them for reviews and features. Wondering ...

The first rule of PR is knowing how to engage with journalists. Knowing when to pitch, how to get in contact and what a journalist is looking for can help to build the foundations of ...

The first real digital native generation, Gen Z, or those born between 1997 and 2012, is an age group in demand with industries from fashion to dating desperately trying to get its attention. The media ...

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. After all, it’s all well and good to show progress in your own efforts, but you ...

From travel chaos due to the air traffic control failure to the expansion of ULEZ and more train strikes – transport was a hot topic dominating the headlines at the end of the month. But ...

Brand personality portrays the traits and emotions your customers associate with your business. A whole team, multiple departments, even a number of brands under one company umbrella can share a brand personality. That’s a lot ...

The school holidays only began a couple of weeks ago but journalists have already been spending July sending out requests on the Journalist Enquiry Service for back-to-school products and information. Festivals, gardening, Barbie and even ...

Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

The ability to get PR clients or your company featured in national newspapers and major magazines is as important today as it’s ever been, but it’s also crucial to evolve your strategy for ‘new’ media. ...

If you worked in PR back in the 80s and 90s, you might still have nightmares about press clippings, heavy directories filled with often out-of-date journalist contacts, and networking in sticky or smokey (and sometimes ...

Ready to pitch to the media? In our latest webinar ‘From Pitch to Published: A guide to media relations in 2023’, Stephen Waddington of Wadds Inc gave the lowdown on how to connect with journalists ...

Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay. ...

We are now just over half way through the year (where did the time go?) and entering a summer of sport. The Ashes, Wimbledon, Women’s football World Cup and the on-going Formula 1 season are ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. Although I’m a professional with more than 15 years in journalism and PR with a corresponding university degree, I never ...