Despite its value as a marcomms tool, 26% of PR agency bosses admit that they are yet to find a way to make video work in their communications. This is according to research undertaken by ...

You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved. You could spend hours pulling the coverage together in a PowerPoint or PDF. ...

Eleanor Segall started Be Ur Own Light in March 2016 to raise awareness and combat the stigma of anxiety and bipolar disorders. Now also regularly featuring pieces from guest bloggers with the same aims, Eleanor’s ...

There’s just two weeks to go until the Online Influence Awards 2019. Celebrating the hottest talent from the world of influencer marketing, the Online Influence Awards will have top guests, critically-acclaimed host Jen Brister, fine ...

‘Dogs and cats are not like cans of beans. You don’t just take them off the shelf in the supermarket,’ says Rosemary Kind of her love of animals and blogging about them. Alfie’s Diary – ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Dennis Relojo-Howell – AKA The World’s First Blog Psychologist – covers mental health, psychology and wellbeing over on his blog Psychreg. Starting as a directory of people interested in psychology back in 2014 (Psychreg being ...

Mike’s Open Journal originally started as an outlet for blogger Mike Douglas to write about his own experiences with mental health. It now features an archive of content on lifestyle, health, fitness, dating, and relationships ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...

The International Communications Consultancy Organisation (ICCO) has unveiled a shortlist of world-leading agencies, in-house teams, and professionals for its 2019 Global Awards. The Global Awards celebrate outstanding of PR practice from across the world. This ...

Stacey Sheppard is the blogger behind The Design Sheppard – originally created in 2009 as a place to store the content Stacey gathered while researching for articles, and now a space for interior design inspiration ...

The panelists at this year’s Influencer Marketing Show had a lot to say about the current state of the influencer industry and how it can be evolved going forward. Most of the advice revolved around ...

With 89% of PR and communications experiencing issues with mental wellbeing, how can we implement change within our own organisations to find a healthier way of working through, and with, our vulnerabilities? Ronan Harrington of ...

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations, with clear guidance for practitioners and influencers.  According to Markets & Markets the global influencer market is currently estimated ...

A guest post written by Jodie Brazier, Comms Consultant at Topline Comms Promised you’d get something over to a journalist before their deadline but can’t? Need to ask a contact to pull an article about ...

We are constantly improving Vuelio for our clients, this month we’ve used machine learning to enhance journalist profiles. Top topics displayed on journalist profiles Knowing what a journalist has recently written about can help you ...

Influencer marketing is an industry worth today some £4.5bn, expected to reach £18.4bn by 2024. It has grown fast, driven by an exponential take up of social media and explosion in online publishing across multiple ...

Dane Cobain is the author of SocialBookshelves.com, a top 10 UK Literature Blog. A record of all the books Dane reads, SocialBookshelves.com covers every genre and each review is the same number of words as ...

The PRCA has announced that elections are open for the 2020 PR and Communications Council. The PR and Communications Council provides a formal mechanism for the industry’s most senior practitioners to consult on the key ...

Both the PRCA and CIPR have been awarded grants from the Government’s Business Readiness Fund to help the PR industry prepare for the potential of a no deal Brexit. The PRCA plans to use its ...