Got big ideas, but a small budget? Getting a campaign to go viral or grabbing sign-ups for your service doesn’t necessarily have to come at substantial cost (though it certainly helps). Some solid strategies for ...

If last Friday’s Online Influence Awards have got you itching to get in touch with the winners for future campaigns and collaborations, look no further. Here are four quick tips for working with the champs: ...

The Winners have been revealed for the Online Influence Awards 2019. This year’s event has evolved from the Vuelio Blog Awards to celebrate talent from across the world of influencer marketing, recognising the biggest names in blogging, vlogging, podcasting, Instagramming and communications.  The celebration brought together content creators ...

This is a guest post from Online Influence Awards 2019 sponsor Gleam Futures, which manages digital-first talent: fantastic creators, entertainers and entrepreneurs who have emerged from digital platforms. It represents individuals who have established loyal ...

Meet Stephanie Walton, Sev and Lily – a human and her two dogs blogging about ‘human and hound style and adventure’ at Steph and the Spaniels. Stephanie shares what she loves about the pet blogging ...

Our We are all influencers now webinar with Sarah Waddington, Stephen Waddington and Andrew Terry covered topics included in the #FuturePRoof guide to influencer marketing, but the parameters of ASA rules on promotional content and ...

An attempt to mislead the public during a time for big decisions, or a light-hearted but badly thought out PR stunt? Whatever your opinion on the Conservative Party’s rebranding of its @CCHQPress account to factcheckUK ...

Social is still successful and attracting big budgets, according to the PRCA’s 2019 Digital PR and Communications Report. Produced in partnership with Ginger Research, PRCA’s digital report shows increased industry investment in social media and ...

Kate Fielding is the founder of Fielding Communications, a new strategic consultancy that helps organisations achieve profile, positioning and impact through effective brand and communications strategies. Formerly head of strategic communications at the Natural History ...

Joining the ranks of famous and talented dogs like Lassie, Hooch and K9, Monty Dogge trades in quality blogging and children’s books – but he couldn’t do it without his human (and owner of opposable ...

This year’s CIPR National Conference ‘Preparing for the Digital Future’ focused on getting attendees ready for the challenges the industry will face over the next few years. Big issues highlighted at the conference that are ...

This is a guest post by Chris Shields, CCO and Co-founder, Binumi Pro. From Fake News to Fyre Festival, a growing culture of scepticism has meant PR professionals are under pressure to change the way ...

A guest post written by Laura Crimmons, Founder of the Silverthorn Agency BuzzStream, one of a range of PR tools, has conducted research analysing over 200,000 articles to uncover trends in when, how and what ...

Want to save money? You don’t have to ‘just be super thrifty’ or compromise the life you’re living, according to Jonathan Gutteridge. Through The Money Shed, valuable ideas for making money from home and paying ...

Jane Dunn started Jane’s Patisserie after discovering a love for creating sweet treats at cookery school back in 2014. Now blogging new recipes every week, Jane likes to provide ideas for skilled bakers as well ...

Public relations needs to get ready for artificial intelligence or risk being left behind according to #AIinPR, the CIPR’s panel on the impact AI will have on the profession. Its 12-month global research project looked ...

Becky Excell (Yes, like the spreadsheet but with an extra L) is a London-based blogger focusing on gluten-free food and travel. After being diagnosed with gluten-related health issues in 2013, Becky thought she’d never be ...

PR agency bosses are optimistic about the growth of public relations in 2020 and beyond, according to findings from the International Communications Consultancy Organisation’s World PR Report published in partnership with Opinium. The overview of ...

When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

Despite its value as a marcomms tool, 26% of PR agency bosses admit that they are yet to find a way to make video work in their communications. This is according to research undertaken by ...