Moving from a career as a Junior Sister in the Casualty Ward to beauty PR extraordinaire probably isn’t the most common way of getting into comms, but it’s led to 25 years of industry success ...

Our latest accessmatters session focused on inclusivity and featured Asad Dhunna, founder and CEO of The Unmistakables. Recognised as a marketing industry changemaker and thought leader, Asad shared his experiences as someone who ‘didn’t quite ...

The Public Relations and Communications Association (PRCA) and Ethics & Compliance Initiative (ECI) have rolled-out their collaboration on nation-specific ethics and compliance data, featuring commentary and insight from PR industry experts. The data, pulled from ...

The Chartered Institute of Public Relations’ AIinPR Panel report ‘AI and Big Data Readiness Report – Assessing the Public Relations Profession’s Preparedness for an AI Future’ has found that while the industry sees potential in ...

This year’s PR and Communications Census from the PRCA has encouraging numbers when it comes to industry growth and the potential for even more next year. But how do we make sure all the important ...

The International Communications Consultancy Organisation (ICCO)’s World PR Report for 2021 – 2022 shows expectations of high profitability for the industry as well as great positivity for the future. Produced in partnership with Opinium, the ...

The Public Relations and Communications Association (PRCA)’s UK PR and Communications Census for 2021 has heartening financial results for the industry as a whole, but a clear message that more needs to be done on ...

The popularity of webinars and online panels boomed during the early days of the pandemic, and they continue to be extra convenient for those who can’t, or just don’t want to, attend in-person meet-ups and ...

In need of media coverage for your brand, client or research? Ransacking the #JournoRequest hashtag for asks from UK journalists might seem like a quick solution for finding contacts, but here are six reasons why ...

‘We have fires, floods and droughts in all corners of the Earth currently. Many, many people are suffering in the Global South already with famine and untold hardship – our world is only heading one ...

This is a guest post from ADPR owner and MD Kate O’Sullivan. As much as I hate to admit it, client relationships don’t always turn out the way we expect or hope. If you work ...

Green Party peer and former leader Baroness Natalie Bennett calls on the Government to accept an amendment to the Environment Bill to ensure that soil health and quality is sustainably managed, given that it stores ...

This is a guest post from Prezzybox PR & marketing executive Alex Spencer. As in-house PRs, it’s the job of me and my colleague Chloe to manage Prezzybox’s brand reputation, promote the brand as much ...

This is a guest post from Fibre’s Alice Wilks, digital PR specialist. When you hear the term ‘reactive PR’ you might imagine frantically releasing press releases to counteract a scandal. That’s one kind, for sure! ...

This is a guest post from Degreed’s Global Head of Comms, Content & Client Advocacy Teams Sarah Danzl. As the saying goes, teamwork makes the dream work and it’s a priority for all team leaders. ...

This is a guest post from Life Size PR Trainee Helene Lamprecht. Generation Z (Gen Z), which refers to all those born after 1995, is dominating and reforming the global economic landscape. Currently, they make ...

This is a guest post by Lis Anderson, director of AMBITIOUS. Micro influencers are a growing market with an estimated value of 13.8 billion dollars in 2021, and a massive increase expected again in 2022. ...

The relatively short break the climate got from harmful emissions during lockdowns across the world is over – the planning for net zero has to start now. That ‘E’ part of ESG planning – environment ...

This is a guest post written by Sharp Relations founder AJ Sharp. Writing this article made me realise we’re extremely lucky that we genuinely don’t have any clients that I would describe as ‘difficult’. However, ...

The Public Relations and Communications Association (PRCA) has launched its Small to Medium Enterprise (SME) Group to provide an online and physical platform for the sharing of ideas and advice within the sector. The SME ...