You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved. You could spend hours pulling the coverage together in a PowerPoint or PDF. ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...

The panelists at this year’s Influencer Marketing Show had a lot to say about the current state of the influencer industry and how it can be evolved going forward. Most of the advice revolved around ...

A guest post written by Jodie Brazier, Comms Consultant at Topline Comms Promised you’d get something over to a journalist before their deadline but can’t? Need to ask a contact to pull an article about ...

Last week, to coincide with World Mental Health Day, the PRCA and Opinium published research into mental health in our industry. The study found that 89% of PR and comms practitioners have struggled with their ...

The job of your online newsroom is to become the go-to resource for journalists and other influencers who want the latest updates and information on your organisation. That means your newsroom is the first thing ...

What makes a good story to pitch to legal journalists? It’s not as straightforward as you might think, according to the panel at the PRCA Legal Group’s Meet the Legal Editors event. Legal Group Chair ...

PR and comms professionals should be trusted advisers to senior management and the board in any organisation. In the CIPR’s latest #PRPays interview, deputy CEO of Danske Bank UK Vicky Davies explains what Northern Ireland’s ...

The CMA has launched a survey with PromoVeritas to help the industry test is knowledge of influencer marketing rules. If you work in PR or marketing and are actively working with bloggers, vloggers, Instagrammers, podcasters ...

Summer is coming to an end which means only one thing, event season is about to begin again. As networking drinks, conferences and roundtables start filling up your calendar, make sure you’ve got these three ...

August is a slow month for news, with parliament on recess, half the entertainment industry in Edinburgh and August bank holiday just around the corner. But that doesn’t mean there isn’t plenty of opportunity for ...

This is a guest post and infographic [below] by Balvinder Kataora, marketing executive at Comms8. An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million ...

At Vuelio we talk to bloggers, vloggers and Instagrammers all the time about how they work, what best practice looks like and the advice they have for PRs. From men’s fashion to green content, we’ve ...

The Vuelio Blog Awards are changing, welcome to The Online Influence Awards. Back in 2015 we launched The Vuelio Blog Awards, which grew to be the most respected accolades for bloggers across the UK. Bu ...

For some people, the idea of attending an industry event fills them with dread. It’s the fear of what to say and who you might meet, or, most terrifying of all, what if no-one talks ...

This is a guest post from Katie Chodosh, content consultant at TopLine Comms.  Sustainability is an ongoing business issue, but #PlasticFreeJuly gives us all a good excuse to think about it a little more. And ...

This is a guest post by Ellen Morris from Billion Dollar Boy.  Effective social media campaigns are all about innovation and creativity, and the more effective your campaigns are, the more successful your business is. ...

PR and marketing are waging a war over who owns influencer marketing. PRs still have an edge, but to keep it they need to understand the influencers they’re working with and be responsible for their ...

This is a guest post from Frank Marr of AM+A Marketing and Media Relations. Frank has compiled a list of AM+A’s top tips for creating and putting into action an effective hotel PR and marketing strategy, which the ...

Podcasts have finally become mainstream media, with big tech companies creating infrastructure to support millions of global users. With listener numbers rapidly increasing, podcasts are now a viable channel for PRs to reach new and ...