This is a guest post from Carie Barkhuizen, founder of Seymour PR, on building a positive brand identity during unusual times. Your brand identity is how customers perceive you. During these unprecedented times, it can ...

The battle to get through to a newsroom is intense, particularly now when the news and policy environment is so busy and journalists are under incredible pressure to meet deadlines while maintaining editorial standards. News ...

This is a guest post from Annabel Dunstan, founder and CEO of Question & Retain. Question & Retain was set up as a virtual company eight years ago, and as all the team work remotely, ...

PR and comms are playing a critical role in delivering information during the COVID-19 outbreak. From creating and maintaining consistent messaging, which aligns with brand values, to getting used to new working arrangements, teams are ...

This is a guest post from Rob Skinner, managing director at Skout. Marketing and sales have a complicated relationship. In theory, the two should go hand in hand but it’s not quite as simple as ...

This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

As part of Vuelio’s Customer Voice series, we host regular focus groups to hear from our clients, track the latest sector trends and make sure we’re delivering what the industry needs. Our most recent session ...

Over 200 senior communications directors, consultancies and agencies gather at The Richmond Communication Director’s Forum each year and their views and opinions of the industry form the conference’s annual research report. From the numbers on ...

Already well-known to blogging fans as the writer behind Who’s the Mummy, multi-skilled Sally Whittle is also an experienced B2B technology journalist, creator of copy and expert on working with influencers for PR campaigns. Realising ...

This is a guest post by Laura McReynolds, PR Account Manager at Missive. As an industry, we’re more accountable than ever, but we can also measure and demonstrate our business impact more clearly than ever ...

Able to switch up topics, formats and focus quickly, freelancers are useful people to know when you’re a PR with stories you’d like to be translated and told. No editorial calendar, but also no time ...

2020 is the year for in-house content creation. In 2019, a third of marketing teams surveyed by Canto and Sapio Research were planning to reduce agency spend and start sourcing internally. If you’re one of ...

This is a guest post by Holly Pither, MD and founder of Tribe PR. January is always a great time to reflect on the year just gone, and spend some time thinking about what’s to ...

No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great ...

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as the most engaging political parties and their leaders during the general election campaign. ...

Following the success of the Online Influence Awards, a number of PR contacts have asked how they can source the very best influencers for their organisation and clients. With Vuelio, you can identify the most ...

Got big ideas, but a small budget? Getting a campaign to go viral or grabbing sign-ups for your service doesn’t necessarily have to come at substantial cost (though it certainly helps). Some solid strategies for ...

If last Friday’s Online Influence Awards have got you itching to get in touch with the winners for future campaigns and collaborations, look no further. Here are four quick tips for working with the champs: ...

This is a guest post by Chris Shields, CCO and Co-founder, Binumi Pro. From Fake News to Fyre Festival, a growing culture of scepticism has meant PR professionals are under pressure to change the way ...

A guest post written by Laura Crimmons, Founder of the Silverthorn Agency BuzzStream, one of a range of PR tools, has conducted research analysing over 200,000 articles to uncover trends in when, how and what ...