This is a guest post from Jamie Wilson, Lead Publisher at Bottle PR. Pitching a story to the media around an awareness day can sometimes feel a bit like planning your perfect New Year’s party: ...

Our virtual event Building better relationships between PRs and journalists featured advice and insight from the freelance journalists behind Journo Resources, Jem Collins and Faima Bakar, and Freelancing for Journalists, Lily Canter and Emma Wilkinson. ...

Should freelancers be at the top of your list for building meaningful – and useful – connections with the media? Yes, and here are five reasons why, from our latest webinar with Journo Resources’ Jem ...

If the mysteries and minutia of SEO have so far alluded you, or you know a little but the latest Google update fills you with a sense of dread; worry not. SEO aficionado Judith Lewis ...

This is a guest post from Onyx Health managing director Karen Winterhalter. Over the past 15 months, the COVID-19 pandemic has transformed the communication landscape in a way that few would have predicted. As a ...

The PRCA has confirmed that Nitin Mantri and Israel Opayemi will join Mary Beth West as co-chairs of the PRCA Ethics Council for 2021-22. Inaugural chair David Gallagher steps down from the role following 12 ...

PR has an important role to play in the adoption of better business practices when it comes to ethics and environmental factors across all levels of business, whether stakeholder leadership, coworker or client level. If ...

ESG – that’s ‘Environmental, Social and Governance’ – is a big trend being talked about by thought leaders and business leaders for 2021. It has become even more important as the year has progressed, with ...

It’s Mental Health Awareness Week in the UK and 2021 has perhaps wrought more strain on the mental wellbeing of those working in PR and communications than any other year. PR is already well known ...

This is a guest post from Charlotte Dimond from Yorkshire-based virtual agency Sidekick PR. Charlotte is a Chartered PR professional with more than 20 experience of agency life. Misinformation and disinformation existed long before social ...

There’s no denying that the PR industry has an inclusivity problem. Our latest accessmatter session focused on sociality mobility, with Sarah Atkinson from The Social Mobility Foundation explaining her work and how we can all ...

TikTok, launched in 2018 when Douyin merged with Musical.ly, has grown to attract a user base of 17 million people in the UK alone – tempting numbers for PR teams looking for visibility and engagement ...

With its reliance on awareness-raising events, in-person fundraising and support from those who have time, funds and energy, the charity sector has been immeasurably impacted by the COVID-19 pandemic. Help with increasing visibility in an ...

For 2021’s International Women’s Day, we’ve spoken to 12 women working across PR and comms to get their thoughts on what would make the PR industry a more welcoming, fair and inclusive place for all ...

This is a guest post from Honest Communications founder Holly Daulby offering tips on how PR agencies can support local businesses in the current climate. The need for strong, effective communication in the past year ...

This is a guest post from Andre Gwilliam, who specialises in Digital PR and Outreach for Digital marketing agency Spike, based in Leeds/London. To implement a PR strategy for a local charity, there are several ...

The etiquette of work video calls should now be ingrained in the majority of our minds forever as working from home has been a daily reality for much of the PR and comms industry for ...

Following the first selection of our favourite PR and comms-related podcasts, here are a few more worth listening to if you’re hoping to sharpen up your creativity, sector knowledge or communication skills this year. Have ...

In-person networking with fellow industry professionals to talk shop is out of the question right now, but keeping up with the conversation is easy. Here are five of the best PR podcasts to download and ...

For those who haven’t yet given up on their 2021 resolution to read more, or who just want an inspirational read or two, here are six more PR-related books to get stuck into in your ...