This is a guest post from Elliot Ross, Email Evangelist at Taxi for Email – a SparkPost company. Did you know that for every five people who receive your email four won’t even open it? ...

There is much to be learned from the PR and comms professionals portrayed in the media – mainly ‘Wow, I do not want to be like that person’. And thankfully most practitioners bear no resemblance ...

Contact with the media is an intrinsic part of public relations – if you want attention for your brand, your client or yourself, you’re going to want to get in touch with journalists. And journalists, ...

This is a guest post from Yasmin Russell, head of marketing at digital agency Engage. There are a number of things that can cause issues during a marketing campaign, from KPIs to time, however there ...

This is a guest post from Jamie Barlow, managing director of Hyped Marketing. If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs ...

This is a guest post from Martha Lane, PR trainee at Life Size Media. Communicating with members of the C-suite is something most PR professionals will navigate at some point in their career. However, if ...

This is a guest post from Vicky Stoakes, communications director at Red Setter. ‘Can you double our followers in a year?’ As a PR company, we’re used to focusing all our efforts on building our ...

If you follow enough of your fellow PR people on social media, you’ve probably seen the occasional gripe about rude responses they’ve received from journalists. If you follow journalists, complaints about irrelevant emails they’ve received ...

This is a guest post from Laura Morelli, UK Head of media at Semrush. Trust is rapidly becoming a vanishing commodity. So says this year’s Edelman Trust Barometer, a long running gauge of belief in ...

Answering requests from journalists for comment, launch details or products for review should be pretty easy, right? A myriad of media professionals from across the UK media send requests straight through to the inboxes of ...

This is a guest post from April Mullen, director of brand and content marketing at SparkPost. There are a lot of moving parts when it comes to marketing, especially in email. In order to keep ...

This is a guest post by Sarah Salord, company director at GEC PR. Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as ...

The Chartered Institute of Public Relations (CIPR) is showcasing the strategic value of PR to organisations with the release of its new guide ‘Communicating in a Crisis’. 21 case studies – entries from the 2021 ...

Trends in the integration of marketing and public relations, our latest whitepaper by Stephen Waddington, features insight from thought leaders across the two functions… though, are the two really separate? Download Trends in the integration ...

This is a guest post from EverBold marketing executive Orla McCormack. If you asked a marketing director or public relations manager what is meant by the term ‘brand personality’ twenty years ago, you may have ...

While the ResponseSource Journalist Enquiry Service enables the UK media to send out targeted requests to PR and comms professionals, sometimes exact detail on what would be most useful to them isn’t included. If you’ve ...

Compliance doesn’t have to stop the flow of creativity when putting together campaigns within regulated industries. For our webinar Bold Communications in Regulated Industries, Edelman’s director, client strategy Lisa Stone and Investec’s head of PR ...

This is a guest post from Nikki Scrivener, director & co-founder of Fourth Day PR. It has been a challenging couple of years for UK businesses and pandemic-driven uncertainty has forced many to adapt their ...

Upskilling and investing in yourself is always worthwhile, and what better time to get started than the beginning of a new year? Our PR and comms community shared plenty of know-how and experience throughout 2021 ...

This is a guest post by Life Size‘s PR Intern Martha Lane. If you’re running an international communications campaign, adapting your approach towards each individual audience is essential. However, this means much more than simply ...