Budgets reaching breaking point, the promised post-Covid recovery that is yet to fully pan out and plenty of PR nightmares to contend with – 2022 was certainly challenging. Yet in the midst of all this, ...

The full potential and power of good PR is often intangible, with no one industry-wide metric shared by every comms team. What kind of data is most effective to demonstrate the value of your work ...

PR is much more than just communicating the decisions of management – in 2022, PR should be involved in the decision-making process, right from the start. Yet despite the proof of PR through times of ...

We asked four journalists working across consumer, national press and broadcast what they want from PRs and comms people during our recent Journalist Voices by Vuelio event. Below are the tips shared by The Daily ...

A fact that only becomes more obvious in times of crisis – but is already known well by those in the industry themselves – PR is an integral part of modern management across businesses big ...

Bad news first: there is no one set of rules for successful pitching into the UK media. The good news: most journalists are very open and upfront about the kind of pitches they are interested ...

PR has changed a lot since the early days of clippings books, printed features lists and heavy media directories either weighing down office shelves or stacked up under desks. If you are very early in ...

While it feels like everybody has a podcast – you may already have at least three on the go in your spare time – there is no denying it is a valuable format. Podcasting is ...

What technology is disrupting the creative industries and shaping the future of the media right now? If all the excited industry reporting and write-ups devoted to it is to be believed, a major disruptor and ...

Journalism is evolving – the PR and comms industry needs to keep up. Check out these five takeaways from the Press Gazette Future of Media Technology Conference to stay ahead of the pace of change ...

The cost-of-living crisis will have impacted the messaging and approach of every comms team, whatever the sector, and is only set to continue in a period of great financial strain for the public and businesses ...

This is a guest post from freelance journalist Dakota Murphey. In PR, timing is everything. Get the timing right and it can mean the PR content that you painstakingly planned for months on end is ...

While there is no ‘Dear Deidre’ for PRs who need advice on pitching to journalists, any comms people with questions out there are in luck. We recently caught up with three up-and-coming freelancers willing to ...

Social listening can give you an insight into how your audience has received your message and aid in measuring the success of a campaign – but this is only part of its potential. With a ...

As part of our Access Intelligence Women In Work inclusion group, we were lucky to have time with FutureBricks founder Arya Taware and Airbus head of public affairs Katie Roscoe, who shared how they have ...

COP26 is long over, but sustainability and climate change are still very much on the agenda in comms, with Greenpeace protests at this year’s Cannes Lions festival gaining plenty of coverage alongside the big winners. ...

‘People drive the future of businesses – it’s so important for them to feel supported and secure,’ says Emma Loizidis, head of people at Fox Agency. PR is a particularly high-stress sector; even more so ...

We regularly catch up with UK journalists, editors, podcasters, broadcasters and more for our Media Bulletin newsletters. One thing we always like to ask: how they prefer to work with PRs and comms professionals. Sign ...

It’s Pride Month in the UK, but work on pushing the creative industries forward on inclusion and equity goes on all year round. Everyone deserves to be heard, included, represented fairly and supported – just ...

Flashback to April 2020 where team meetings were swapped for video calls and panic-stricken events professionals around the world raced to take conferences, awards and tradeshows online. We’re now back to ‘normal’ in the world ...