Sometimes the best PR means just rolling up your sleeves and getting on with your job. The recent floods in the north of England and Scotland have cast a critical eye on a number of ...

People buy from people they like. When the economy is sluggish and austerity continues to weigh down on the public at large, the idea of sending people into space (at a cost of millions) can ...

The Huffington Post has declared war on presidential hopeful Donald Trump following his recent comments about restricting access to the US based on religion. Prior to his comments, The Huffington Post featured coverage of Trump’s ...

Black Friday, traditionally the busiest day of the year for US retailers and a recent import to the UK, has crashed and burned. The reason for its demise – bad PR. Cast your minds back ...

Forget social media influencers, friendly bloggers or approachable journalists, if you really want the world to know how great the brand you are representing is, start with the foot soldiers (or employees) who take your ...

It would be hard to criticize somebody for showing empathy towards the people of Paris following the recent terrorist attacks on the city. But what if a corporation wanted to demonstrate its compassion? Amazon, Apple, ...

If you’ve ever attended a busy networking event (and who in PR hasn’t?) you’ll know how hard it can be to pluck up the courage to introduce yourself to a group of strangers and start ...

When punk rock impresario Malcolm McLaren wanted to raise the profile of his band The Sex Pistols, he sent them out on tour. But the young band didn’t play the usual club venues up and ...

Facebook makes my blood boil. Barely a day goes by without some false “truth” being floated on my social network wall by people, who quite frankly should know better. Tall tales of how our privacy ...

What does the term “PR” actually mean to your clients? Perhaps more importantly, what does it mean to your potential clients? PR essentially tells the layman (the person you actively sell your services to) that ...

As PR platforms go, Twitter is pretty powerful. It has the potential to reach a targeted audience within seconds and can harness the viral opportunity of a community almost instantly. News can be broken and ...

Jeremy Corbyn has not only changed the face of British politics, he may just have re-written the modern-day PR rulebook. Image is out, authenticity is in. Like him or loath him (and I believe it ...