Whirlpool, the domestic appliance manufacturer whose tumble dryers have been linked to a series of fatal house fires, scored a PR own goal following a complaint to the press regulator IPSO. Whirlpool cried “unfair” after the ...

Is it possible to shock an audience into taking notice of brand or cause? After the initial shock has passed, does the message stay with the audience or is it the PR equivalent of click ...

George Osborne has big plans for the Academisation of schools. In the last budget statement he announced that he wanted all schools in England to commit to becoming Academies by 2022. This would essentially sever the ...

Silence is golden and in an age of constant online noise – it might just be the trick to create a little buzz around your clients. In the world of entertainment, artists like Radiohead, Beyonce ...

“I don’t want money, I don’t want fame, I don’t want adoration, I just want to be left alone.” These were the words of Dr Craig Wright, an Australian computer scientist, in his first and ...

The media’s relationship with politics has come a long way since The Sun’s front page screamed: “It’s The Sun Wot Won It” following The Conservatives unexpected victory in the 1992 elections. It’s not only newspaper ...

Cast your minds back to the start of the noughties, when the hottest real estate on the World Wide Web was located in the virtual landscape of Second Life. For the briefest of moments we all ...

The mere mention of Australia conjures up images of Bondi Beach, Sydney Opera House, Kangaroos, Crocodile Dundee, Neighbours and, of course, spiders. It’s hard to avoid the topic of spiders (and other poisonous critters) when ...

Being a successful PR professional is very much like having a career in medicine. We prescribe solutions to common problems in the hope that our clients take note, follow our considered (educated) opinion and just ...

When you protect reputations for a living, understanding what you can and cannot say in any public forum is a vital component of your profession.  Essentially, any sensitive or potentially offensive information that can be ...

Desperate times call for desperate actions. Perhaps this explains the prevalence of sponsored “clickbait” content on otherwise, trustworthy online news sources.  It’s everywhere, from niche blogs to regional news sites through to major online news ...

Alastair Campbell, the former press secretary to Tony Blair, has suggested that the days of media spin are behind us, telling delegates at a Rising Stars event in Westminster that it was no longer possible ...

Betfair, the online betting exchange and bookmaker, has scored a massive PR win backing Victoria Pendleton’s journey from Olympic cyclist to champion jockey. In a period of just 12 months Pendleton has gone from complete novice ...

Religion, politics and money might not be the best topics of conversation for your next dinner party if you want to keep your friends. Understanding what makes a suitable talking point can be equally problematic ...

Trinity Mirror has just announced the launch of a new national daily newspaper. The New Day, launched on February 29th, will be the first new national daily to hit our newsstands in 30 years. Bosses ...

The newspaper industry will soon mourn the loss of a once great broadsheet (and the first quality compact) from the shelves of Britain’s newsagents. In recent years, The Independent’s circulation has collapsed from a high of ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

When you hire a PR professional to manage your reputation, particularly when things haven’t been going so well for you, you’ll want to know that they have the kind of experience to manage everything the ...

There cannot be many careers more stressful than PR. According one online recruitment site, only enlisted military personnel, firefighters, airline pilots, police officers and event co-ordinators have a more stressful job than your average PR ...

People buy from people they like. People are inspired to buy by people they identify with. Failure to represent your audience will ultimately diminish your returns. This is a lesson The Academy of Motion Picture ...