We PR professionals are famed for our dedication to our craft. Often found burning the candle at both ends, attending client events, industry parties and generally hobnobbing with the great and the good until all ...

There is an old cliché in business which states turnover is vanity, engagement is sanity. In this digitally disrupted age (where anyone can be a publisher and influencers are more likely to look like Zoella ...

British Supermarket Tesco earned more than a few PR points in their battle with Unilever and their proposed post-Brexit price increases. By standing their ground, Tesco took on the “greedy” multi-national organisation and won the ...

What do mobile phone maker Samsung have in common with British car manufacturer Vauxhall and the kitchen appliance company Whirlpool? You might say that some of their products are so hot – they could literally ...

PR Week recently published an article suggesting that PR professionals attempting to recruit new social media influencers should emulate A&R departments in the music industry. The job of an A&R person is to discover, refine and ...

Top French news publishers have put their commercial and political differences to one side and joined forces to combat the growing threat to the industry posed by ad-blockers. The movement, led by the online services trade ...

The lines between journalism and PR have always been blurred. Both industries feed from each other and have similar objectives of wanting to share information with a given public. There is also the historic and ...

Social media dictates that conversations between brands and the public happen in real time. God forbid that a slight customer niggle aired on Twitter or Facebook could create the sparks that burns a brands ambitions ...

Pokemon Go is so last month. Even before the game was launched in major economies the media was reporting its decline. It was always going to be a fad but as fads go, this one ...

PR pros are failing at their jobs according to journalists because they are not spending enough time reading the papers before making their pitches. In a survey examining the relationship between journalists and PR professionals ...

Live video streaming is emerging as the channel of choice for PR professionals to engage, excite and build trust with their audiences according to a recent survey conducted by the London-based consumer research company Opinion Matters ...

Back in the halcyon days of fully-staffed newsrooms, writing headlines was not a task trusted to lowly journalists. It took many years of sub-editing experience to learn the craft. Headlines were just too important to ...

Facebook Live is taking another step closer to becoming a legitimate, commercial broadcast channel with the news that they are experimenting with mid-roll video ads inside live video broadcasts. Revenue from the 15 second ads, which ...

What better way to spend the school summer holidays than glued to a screen and hunting down digital critters in this year’s must download smartphone game. But Pokemon Go is no Angry Birds or Candy ...

It should come as no surprise that the publishers of The Economist are good with figures. Despite the continued decline in print advertising revenues, the magazine recently announced an upturn in their financial fortunes, with ...

The Advertising Standards Authority, the UK’s independent regulator for advertising across all media, received 374 complaints about “misleading, inaccurate and discriminatory” campaigns in the run up to the recent EU Referendum. Campaigns including the Leave campaign’s ...

As PR professionals, we are duty bound to make announcements that don’t cast the best light on the organisations we work for. Let’s face it, whether its profit warnings, factory closures or redundancies – bad ...

I bought a newspaper today for the first time in many months (perhaps even years). As I sat on the bus travelling into work, the paper sat folded on my lap. Despite its compact size, ...

The UK PR industry is enjoying strong growth according to the latest PR Census developed by the PRCA in conjunction with PRWeek and global research house YouGov. The sector is worth now worth £12.9bn, up £3bn ...

The future of the printed press might be on shaky ground but many PR professionals are optimistic about its future. According to a recent report on PR Week, 254 PR professionals featured in their Global Power ...