Marketing soft drinks used to be easy. A hot day, a kid on a bike, an attractive young lady and a guy that clearly visits the gym in between performing bouts of manual labour were ...

As content marketing and social media continues to blur the lines between the marketing and PR industries, you don’t have to look too far to find a new “Super Breed” of comms professionals with combined ...

If I was on the lookout for a PR company to help my organisation reach the even elusive millennial audience and I didn’t hear the word “mobile” in the first line of any pitch, I’d ...

Nobody likes a PowerPoint presentation. The ubiquitous presentation software has the ability to suck the life out of any pitch and make otherwise eloquent speakers look like fools as they read words from a screen. ...

One of the main reasons brands love working with social media influencers is their ability to speak to consumers outside of the normal constraints of a business relationship. Authenticity is key in this area and ...

This year’s annual Academy Awards (The Oscars) were always going to make the headlines. The story was either going to be based on politics, with Hollywood’s elite putting Donald Trump in his place, or the ...

When Sutton United’s 24-stone goalkeeper, Wayne Shaw, scoffed a meat pie live on TV during his team’s FA Cup clash with Arsenal, PR professionals fell over themselves to distance themselves from the “car crash” PR event. ...

When the poet Alexander Pope said: “To err is human, to forgive is divine” he clearly wasn’t talking about the PR Industry. It seems the humble PR professional is not allowed to make mistakes. The ...

Be on time, keep promises and never, ever lie. This sounds like sage advice from a doting parent as their child embarks on a new career. These “wise words” were amongst the common sense advice ...

Advertising spend in the UK is set to increase over the next 12 months despite continued uncertainty over Brexit. However, any hope that the struggling newspaper and magazine sector will benefit from this positive financial ...

January is a popular month for re-evaluating your career goals. As months go, this might not be the best time to look to jump ship. January is cold, dark and, following the expense of Christmas ...

OK, I have a bit of a problem with the headline of this blog. Although countless journalists and politicians are very fond of the phrase “ordinary working people”, I’ve yet to hear a clear definition ...

For a man keen to remove himself from the public glare and “get his life back”, former UKIP leader, Nigel Farage seems to be doing a better job than most of his political opponents at ...

With the media landscape in constant flux, it would take a brave soul to predict how 2017 is going to shape up for PR and other media professionals. Our only advice is to expect (sudden) ...

PR professionals looking for a challenging new role in the New Year might still want to think twice before applying for the job of head of communications at the Department for Exiting the European Union ...

The British public trust politicians and estate agents more than they trust journalists at mid-market and tabloid newspapers to tell the truth according to a recent survey conducted by YouGov. The survey revealed that only 7 ...

Black Friday is dead – at least as the high street is concerned. It’s now almost exclusively an online phenomenon owned by the likes of Amazon and…, well is there anywhere else people do the ...

What does it mean to be local? Well, there are certain things that bring a community together. You probably drink in the local pub, shop on the local high street, read your local newspaper and ...

Many local authorities view the regional press as a “pain in the arse” and will welcome the demise of the industry according to the former editor of The Northern Echo. Peter Barron, who edited the title ...

Donald Trump’s victory in the US elections has shocked many people and there probably isn’t a group of people who are more shocked than the PR/Comms community. According to a recent article in PR Week, ...