SEO (search engine optimisation) and its evolution over the past five years, in particular, has been a boon for the PR industry, says David Fraser, founder and managing director of Ready10, a digital-specialist consumer PR ...

Combine insights and creative magic to create comms campaigns with impact says Cirkle’s Jodie Hull. From pest control – to stop the BFG being eaten! – to securing the right food artist, there was a ...

Truly integrated PR, comms and marketing campaigns are not common enough, says Angie Moxham, founder and Arch Angel of the North of Integrated comms agency The Fourth Angel. However, she says there are huge benefits ...

How’s your pitching? Are you reaching the most relevant media contacts in the right way? Or perhaps your relationships with journalists never seem to fully develop? One man who knows what a successful pitch looks ...

David Davis has resigned from the Department for Exiting the European Union (DExEU). There is no denying this is a crisis for Theresa May, but is it a comms crisis that can be managed, or ...

Amanda Coleman recently presented the Vuelio webinar: Crisis Comms, Lessons from Greater Manchester Police. Amanda, who is head of corporate communications at GMP, talked us through the Manchester Arena bombing and the importance of keeping ...

Want to go one better than England? Score six quick PR goals in the next 90 minutes AND keep a clean sheet. 1. Research, research, research No journalist, blogger, member of the public or politician ...

Facebook is changing. We already know that teenagers are leaving the platform in droves, but now a study has revealed that fewer people are getting their news from social media, which is the first time ...

Taylor Herring is a multi-award-winning agency, known for disrupting the news cycle and getting its creative campaigns onto the front pages. Whether its Greggs’ Gregory and Gregory or Samsung’s QuickDrive, Taylor Herring’s work pushes boundaries ...

Public relations has never been an industry that relies on one skill set or a single speciality. As the PRCA’s recent census showed, PR and communications covers a vast array of disciplines from reputation management ...

The Royal Wedding was a giant spectacle, driving the news agenda and dominating the global conversation. Whether you loved it or hated it, there’s no denying that for business, it has been a great opportunity ...

Last week it was revealed that Conservative MPs had been briefed on their use of Instagram. A comprehensive presentation covers everything from downloading the app to specific dos and don’ts, but what can this guide ...

The latest episode in the Windrush saga was Amber Rudd’s departure from her role of home secretary last night. But rather than a sign of things falling apart, is this actually crisis comms gold? One ...

The rise of bloggers, vloggers and Instagrammers has made influencer marketing a hot topic, but while traditional paid media models have fallen to marketing departments, influencer marketing is very much in the hands of PR. ...

Vuelio was thrilled to be joined by Rowenna Fielding, senior data protection lead at the data protection consultancy Protecture, for our recent webinar: GDPR for Comms – Expert Advice to Get It Right. Unsurprisingly, we ...

Vuelio talks to bloggers, vloggers and ‘influencers’ a lot (which means we know most of them don’t use the word ‘influencer’). We publish spotlights and, as part of these, we get amazing insight into the blogger/PR relationship ...

Five Things You Shouldn’t Have Missed this week includes Facebook’s latest woes, political parties using data, Brand Ant & Dec, Count Dankula and Bumble swiping left on Tinder. 1. Facebook’s $50bn comms disaster The news ...

New York-based Relevance International recently opened its London office and has its sights set on more. With a raft of clients from the luxury, real estate and corporate worlds, Relevance International has come a long ...

The National Trust got themselves into a jam over the weekend, foolishly advertising a Mother’s Day cream team in Cornwall, with a picture of a scone where the cream was put on first! Outrageous, huh? ...

At last night’s Oscars, #MeToo and Time’s Up were both recognised; host Jimmy Kimmel highlighted the movements in his opening; and Frances McDormand used her acceptance speech to urge every nominated woman to stand, drawing ...